Publishers Not Making Much Money From Apple News+
Apple News+ seems to be floundering just months after its launch, according to new details from participating magazine publishers shared by Business Insider.
Multiple publishers have been unimpressed with the revenue generated from Apple News+. One told Business Insider that revenue was one twentieth of what Apple promised, while another said that it was on par with what was earned from Texture, which isn't much.
One publishing exec said Apple projected publishers would get 10 times the revenue they made from Texture at the end of Apple News Plus' first year. "It's one twentieth of what they said," the exec said. "It isn't coming true."
Other publishers said their subscription revenue from Plus was lower than or on a par with what they got on Texture, which was small as a subscription driver to begin with.
According to some of the publishing executives, Apple's News+ team has asked for input during meetings on the service since its launch. Apple reportedly acknowledged during meetings that Apple News users are confused about the difference between free articles and paid news content.
Publishers aren't pleased with the magazine-centric layout for news content, and executives want easier ways to convert magazine content to app content. "I don't think they're putting their full effort behind [Apple News+]," one publisher told Business Insider. Some of the publishers are still optimistic on the future of Apple News+, as the service is still in its infancy and it will take some time to work out the kinks.
Apple has told publishers that it is working on making the Apple News+ app more intuitive for users, so hopefully changes and refinements to the interface are in the works to make it easier to navigate through the app and manage magazines. For details on how Apple News+ works and some of the issues users have experienced, make sure to check out our guide.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
