Apple Marketing Lead Greg Joswiak Talks ARKit in New Interview
Apple's vice president of product marketing Greg Joswiak this week sat down for an interview with The Australian, where he spoke about the company's augmented reality efforts, including ARKit and the response that its gotten from developers so far.
Enthusiasm about ARKit has been "unbelievable" says Joswiak, who went on to describe some of the things developers have built so far, including virtual tape measures that can accurately measure real-world objects. "It's absolutely incredible what people are doing in so little time," he said. Joswiak declined to speak about Apple's future AR plans, but said the company is going to "start at zero" with the iPhone and the iPad.
Apple was not talking about any plan to build AR glasses or a headset, but would instead promote its use on the iPhone and iPad, he said. "I think there is a gigantic runway that we have here with the iPhone and the iPad. The fact we have a billion of these devices out there is quite an opportunity for developers.
"Who knows the kind of things coming down the road, but whatever those things are, we're going to start at zero."
Joswiak also spoke about HomeKit, where he said he expects "plenty" of compatible HomeKit devices to be in homes in Australia before the HomePod speaker launches in December, and he highlighted both the new Siri voices in iOS 11 and Apple's work on machine learning. Apple has been using machine learning techniques since 2007, when the original iPhone launched. "We used machine learning to learn what you typed back in 2007," he said.
Machine learning, ARKit, and artificial intelligence play a major role in iOS 11. With ARKit, developers are able to quickly and easily build augmented reality experiences into their apps and games. When it launches this fall, ARKit will be the largest AR platform in the world, thanks to the myriad iPhones and iPads that are out on the market.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...
