Apple today revealed "the largest AR platform in the world," which it's calling ARKit. The new developer platform will help app creators bring high-quality AR experiences to iOS devices using the built-in camera, processors, and motion sensors found in iPhone and iPad.

ios 11 ARKit

Apple is introducing a new platform for developers to help them bring high-quality AR experiences to iPhone and iPad using the built-in camera, powerful processors and motion sensors in iOS devices. ARKit allows developers to tap into the latest computer vision technologies to build detailed and compelling virtual content on top of real-world scenes for interactive gaming, immersive shopping experiences, industrial design and more.

In a demo, Craig Federighi showed off features of the enhanced AR integration into iPhone, including improvements that will be coming to games like Pokémon Go. The company noted that thanks to ARKit's integration within iOS, users won't need any special equipment to take advantage of the augmented reality features.

ARKit-fueled applications are expected to begin arriving with iOS 11 this fall.

Top Rated Comments

Otelm Avatar
93 months ago
It's nice to look at the MR comments to Tim Cook's first comments on AR…

https://www.macrumors.com/2016/07/26/apple-investing-in-augmented-reality/

(sorry, couldn't resist)
Score: 3 Votes (Like | Disagree)
ZacNicholson Avatar
93 months ago
coolest thing they've shown today
Score: 2 Votes (Like | Disagree)
Keane16 Avatar
93 months ago
It's nice to look at the MR comments to Tim Cook's first comments on AR…

https://www.macrumors.com/2016/07/26/apple-investing-in-augmented-reality/

(sorry, couldn't resist)
I love looking back like this.

Someone could make a pretty successful blog looking back at how silly MR forum regulars are. (it's also a bit sad how low brow the comments are - find my self spending less and less time here).

========

Certainly some good weight put behind AR by Apple yesterday. Looking forward to seeing what this brings. So far it's all been cool, tech demo type stuff. The MS Hololens demo where they showed someone doing some plumbing/fixing a pipe with the help of AR is the kind of real world useful stuff I'm looking forward to eventually.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
bsod

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...