Jobs Biographer Walter Isaacson: Apple 'No Longer the Most Innovative Company'
Walter Isaacson, the biographer of Steve Jobs, went on record this week to express his belief that Google and Amazon have overtaken Apple to become the most innovative technology companies of the modern day.
The Aspen Institute CEO and writer of the best-selling biography made the frank remarks in an interview on CNBC's "Squawk Alley" show, during which he singled out Apple's lack of movement in the virtual assistant space as an example of where the company had been left behind.
"Apple is no longer the most innovative of companies," Isaacson said. "But they are good at execution. The innovation in the virtual assistant space, for example, is coming from Google and Amazon, not Apple."
Isaacson said he was "surprised" that Apple hasn't moved its virtual assistant Siri into the home and claimed that he frequently used both Amazon's Echo speaker and Google Home. "Sometimes I let them compete," he said.
Apple is expected to release a smart speaker with Siri integration soon, possibly as early as next month at WWDC. However, Isaacson thinks it could be too late for the company to catch up in that space, and suggested Apple should look at other areas in which to innovate.
"You could have a great company — and Apple is a great company — without having really a next big thing, but it isn't in Apple's DNA to be that way," said Isaacson.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Apple in 2025 will take on a new compact camera module (CCM) supplier for future MacBook models powered by its next-generation M5 chip, according to Apple analyst Ming-Chi Kuo. Writing in his latest investor note on unny-opticals-2025-business-momentum-to-benefit-509819818c2a">Medium, Kuo said Apple will turn to Sunny Optical for the CCM in its M5 MacBooks. The Chinese optical lens company...
