AT&T Launches $60 'Unlimited' Prepaid Plan as T-Mobile Raises Throttling Minimum to 30GB

AT&T today introduced a new GoPhone prepaid plan with unlimited talk, text, and data at a max speed of 3 Mbps for $65 per month, or $60 with AutoPay enabled. However, unlike AT&T's new $90 Unlimited Plus plan with up to 10GB of 4G LTE tethering, the GoPhone plan does not include Mobile Hotspot capabilities.

ATT new 2016 logo
Each line that exceeds 22GB of data usage may experience reduced speeds to a max of 128 Kbps on that line for the remainder of the 30-day term, but only at times and in areas where there is network congestion, which is similar to 22GB and 23GB soft cap policies from Verizon and Sprint respectively.

T-Mobile this week raised its own deprioritization threshold to 30GB, up from a previous minimum of 28GB, as spotted by TmoNews.

A cheaper GoPhone plan is available for $45 per month, or $40 with AutoPay, and includes unlimited talk, text, and up to 6GB of data at a max speed of 3 Mbps. After 6GB, data speeds are slowed to a max of 128 kbps for rest of the 30-day term. Unused data rolls over to the next month. No tethering is included.

Both plans have Stream Saver mode enabled by default, which reduces streaming video to 1.5 Mbps or around 480p quality, but it can be turned off through AT&T's website to stream video in HD quality. Both plans also include talk, text, and data roaming in Canada and Mexico at no additional charge.

The new GoPhone plans are ideal for customers that do not need tethering and are looking to avoid credit checks, activation fees, and deposits, but otherwise AT&T's new Unlimited Plus and Unlimited Choice plans and competing options are worth considering for better features or value.

AT&T's pricing includes monthly access charges, but the plans are not inclusive of taxes or additional fees. Comparatively, Verizon Unlimited starts at $80 per month, Sprint Unlimited starts at $50 per month for a limited time, and T-Mobile ONE, which includes all taxes and fees, starts at $70 per month.

The new prepaid plans are available now. Additional lines can be added to each plan, with multi-line discounts ranging between $5 and $20 per month.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
bsod

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...

Top Rated Comments

Joe Rossignol Avatar
96 months ago
This isn't mac news.

This is mobile phone data plan news.

If I want news about AT&T's latest plan, I'm pretty sure I can sign up for that with them.
Thanks for joining the forums and sharing this feedback.

MacRumors was launched in 2000, before the iPod, iPhone, and iPad existed. We've expanded our coverage accordingly. We are still committed to publishing the latest Mac news and rumors, when there is information worth sharing, but it is currently a slower time of the year in the Apple news cycle. As a general rule of thumb, we accept news tips from all readers via email at tips@macrumors.com.
Score: 35 Votes (Like | Disagree)
JhonnyC Avatar
96 months ago
Thanks for joining the forums and sharing this feedback.

MacRumors was launched in 2000, before the iPod, iPhone, and iPad existed. We've expanded our coverage accordingly. We are still committed to publishing the latest Mac news and rumors, when there is information worth sharing, but it is currently a slower time of the year in the Apple news cycle. As a general rule of thumb, we accept news tips from all readers via email at tips@macrumors.com.
I for one appreciate these articles. Fairly in-depth coverage of these mobile wars. Macrumors is my go to source to find out more information.

If you don't care for these articles then keep on scrolling.
Score: 13 Votes (Like | Disagree)
ElZeus Avatar
96 months ago
AT&T's new data plans are as misguided as Google's messaging apps.
Score: 11 Votes (Like | Disagree)
Porco Avatar
96 months ago
Kudos for putting "'Unlimited'" in inverted commas in the headline.

As for 'Unlimited Plus'... just... lol...

All these companies should stop calling their products 'Unlimited' unless and until such a time as there are ever truly unlimited. IMHO.

I don't understand why consumers have such a hard on for "unlimited." I'll take a capped plan with no strings attached any day over an unlimited plan with web of restrictions and limits and gimmicks. If you have issues with a capped plan, then set a higher cap. Easy.
Is it the consumers' desires or is it just the companies' perception of consumers' desires? Genuine question, I'm not really sure.
Score: 6 Votes (Like | Disagree)
yanki01 Avatar
96 months ago


.
c'mon att! you're better than this.
Score: 6 Votes (Like | Disagree)
dannyyankou Avatar
96 months ago
AT&T today introduced ('http://about.att.com/story/att_gophone_offers_unlimited_data.html') a new GoPhone prepaid plan with unlimited talk, text, and data at a max speed of 3 Mbps
Each line that exceeds 22GB of data usage may experience reduced speeds to a max of 128 Kbps
Not much of a decrease, lol
Score: 5 Votes (Like | Disagree)