Got a tip for us?Let us know

a. Send us an email
b. Anonymous form

Apple Shares a Series of AirPods Ads on UK YouTube Channel

Tuesday February 21, 2017 4:28 PM PST by Juli Clover

Apple recently uploaded four new videos to its United Kingdom YouTube site, all of which focus on highlighting its latest accessory, the AirPods.

Each of the four videos, which are between 16 and 17 seconds long, feature the AirPods positioned as musical notes set to music by UK artists. Featured artists include Lianne La Havas, Craig David, The 1975, and Marian Hill.

Apple's UK specific AirPods ads come as the company is rumored to be shifting towards regionally-focused digital and social media ad campaigns instead of broader TV-focused campaigns translated for global markets.

Apple has been focusing on sharing 15-second videos appropriate for social media in recent weeks, and the company recently released a video unique to its Brazilian YouTube channel, which focuses on showing off the iPhone 7 Plus's photo taking capabilities at Carnival, an annual Brazilian festival.

Tag: Apple Ads

Top Rated Comments

hello12

97 months ago

I think Apple needs to re-evaluate their marketing strategy here, these ads are embarrassing. Not as good as they usually are. Someone dropped the ball.

Uh huh....

Score: 5 Votes (Like | Disagree)

Johnny907

97 months ago

Perhaps Apple should invest that ad money on increasing their production capacity, given how they can't even meet current demand at this point without the ads. My local apple store was restocked for the first time since launch last week. They got three. Launch day they got one.

Score: 3 Votes (Like | Disagree)

AppleWarMachine

97 months ago

I like the Marian Hill one, spot on :D...classic apple ad

Score: 2 Votes (Like | Disagree)

Appleaker

97 months ago

About 3 hours late :D
https://forums.macrumors.com/threads/apple-posts-3-notes-style-airpods-ads-on-uk-youtube-channel.2033801/

Score: 1 Votes (Like | Disagree)

dannyyankou

97 months ago

The song in those commercials is really getting popular lately, I'm hearing it on the radio all the time. The artist must be grateful, lol. The song is a year old.

Score: 1 Votes (Like | Disagree)

Read All Comments

Popular Stories

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by Tim Hardwick

Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...

• 136 comments

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by Tim Hardwick

Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...

• 129 comments

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by Tim Hardwick

A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...

• 492 comments

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by Tim Hardwick

Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...

• 66 comments

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by Hartley Charlton

Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...

• 38 comments

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by Juli Clover

If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...

• 133 comments