Apple Will Reduce iPhone 7 Production By 10% in Early 2017 Due to 'Sluggish' Sales
Apple plans to reduce production of the iPhone line by 10 percent beginning in the first quarter of 2017, according to supplier data collected by Nikkei. Apple is said to have experienced a similar situation thanks to accumulated inventory of the iPhone 6s late in 2015, which also caused it to lower output of that smartphone in Q1 2016.
The company attempted to prevent the same thing from happening again with the iPhone 7 by curbing production quantities on the 2016 smartphone, but even with that preemptive move Apple is again looking at a manufacturing downturn for its flagship iPhone line in the new year.
In the report, Nikkei cites "sluggish" global sales for the iPhone 7 as the main reason behind the move. Because of this, the production cuts are expected to be focused on the iPhone 7 and iPhone 7 Plus.
Apple will trim production of its iPhone family around 10% on the year in the first quarter of 2017, according to calculations by The Nikkei based on data from suppliers.
...the phones still have sold more sluggishly than expected. Information on production of the latest models and global sales suggests cuts in both the 7 and 7 Plus lines in the coming quarter.
Apple could have capitalized on Samsung's Galaxy Note7 problems earlier in the year, but according to a collection of analysts the iPhone 7 lacked "compelling" features and failed to garner interest in the new smartphone line. In September, Apple made the decision not to divulge the first weekend sales for the iPhone 7 and iPhone 7 Plus. Throughout the year, a "doom and gloom" sentiment has followed the company ever since it reported its first revenue decline in thirteen years.
Later in 2017, Apple will launch the next-generation iPhone, which is currently rumored to come in three different sizes, one of which will include a flexible OLED display with a bezel-free design. Rumors are still conflicting, however, with a report from Mac Otakara suggesting that next year's iPhone could be an iterative update on the design of the iPhone 7 with beefed up internals.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
