Apple Wins 'Gold' Customer Service Award From Twitter
Twitter today announced the results of its first ever #Awards initiative, naming Apple as the top customer service provider on the social networking platform.
Apple was awarded with the "Gold" #Customer award for the @AppleSupport Twitter account, which Apple uses to quickly respond to customer service requests. According to Twitter, the @AppleSupport account ranks #1 among support accounts for average engagements and average engagements for followers, racking up 150,000 likes and retweets since its launch.
The average online customer service response time is a long, grueling 17 hours. Hours! @AppleSupport decided to do something about that sad stat and use Twitter to respond to customer inquiries and comments. Because of the live nature of Twitter they are also able to pick up conversations with customers at any time, and incorporate rich media into responses to provide even more help to people when and where they need it most.
Apple launched its Apple Support Twitter account in March of 2016, marking its first support account on a social networking site. Apple uses the Apple Support account to answer customer questions, offer support, and provide Apple customers with tips and tricks on using Apple products.
Apple interacts directly with customers through the Apple Support Twitter account and provides quick solutions to problems, often responding to requests in a matter of minutes during the hours of 5:00 a.m. to 8:00 p.m. Pacific Time.
Since its March launch, Apple Support has gained more than 524,000 followers and has shared dozens of useful product tips that often garner hundreds of likes and retweets.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...
