Apple Tells Suppliers to Expect Strong MacBook Pro Shipments Going into 2017
Apple has told part and component manufacturers of its new MacBook Pro line-up to expect strong shipments to last until at least the end of 2016, according to sources in the upstream supply chain (via DigiTimes).
Apple is reportedly optimistic about fourth-quarter sales of its new notebooks and expects MacBook Pro shipments to maintain the same level going into 2017, said the sources, while related revenues and profits are all projected to enjoy growth next year.
![2016_macbook_pro_lineup](https://cdn.statically.io/img/images.macrumors.com/t/Sb4yVMF1LPmc2anerPxpVoYBvfw=/400x0/article-new/2016/11/2016_macbook_pro_lineup.jpg?lossy)
The same sources noted that Apple was initially not very aggressive about placing new MacBook Pro orders and was also said to have delayed the product shipment schedule by a calendar quarter, due to low yield rates for some components including hinges, battery and keyboard.
Apple's stance changed after the October launch, however, and some market analysts now expect MacBook Pro shipments to reach 15 million units in 2016, with shipments staying at that level in 2017.
Meanwhile, Taiwanese ODM manufacturer Wistron has reportedly landed orders for the OLED Touch Bar strip used in Apple's higher tier notebooks, according to a report in the Economic Daily News (EDN), summarized by DigiTimes.
The Chinese language daily quoted market watchers who said that the keyboard is hard to build and its original Singapore-based supplier was having difficulties meeting Apple's demand, prompting Apple to transfer orders to Wistron.
The delayed launch of the new MacBook Pros was partly because of low yields of the keyboards, but shipments are starting to pick up as yield rates improve, said EDN.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...