Apple today announced the debut of a new Ceramic Apple Watch, which is positioned as the high-end "Apple Watch Edition." With the introduction of the new glossy white Ceramic Apple Watch, Apple has discontinued the previous-generation 18-karat Gold and Rose Gold Apple Watch Edition models. Gold Apple Watch Edition models are no longer available for purchase from the Apple Online Store.

applewatchedition
Pricing on the original Apple Watch Edition collection started at $10,000 and went as high as $17,000, and the quiet discontinuation of the Gold and Rose Gold models suggest they did not sell well enough to justify keeping them in the lineup.

applewatcheditionceramic
The new Ceramic Apple Watch Edition is priced more affordably at $1,249 for the 38mm model and the $1,299 for the 42mm model. While the Gold and Rose Gold Apple Watch Edition models shipped with several band options, the Ceramic Apple Watch Edition is available with a single "Cloud White" Apple Watch Sport Band.

The Ceramic Apple Watch Edition will be available for pre-order alongside the other new Apple Watch Series 2 models on September 9.

Related Roundup: Apple Watch Series 9
Tag: Apple Watch Edition
Buyer's Guide: Apple Watch (Don't Buy)

Top Rated Comments

Iconoclysm Avatar
Iconoclysm
103 months ago
Ouch! For the people who actually bought one.
Why? Now they've got a rare, first edition, Apple Watch that will probably end up selling on eBay for what they paid for it in about 10-20 years.
Score: 7 Votes (Like | Disagree)
LordQ Avatar
LordQ
103 months ago
That ceramic watch is beautiful and definitely not that expensive. Might consider it!
Score: 4 Votes (Like | Disagree)
tmiw Avatar
tmiw
103 months ago
haha, Shows how bad Apple judged the market regarding the gold watch.

Shows you that there is something seriously wrong with Apple...

Tim Cook doesn't have the leadership or the knowledge to know what are good products. He really needs to go!
Apple canceled products under Steve Jobs too. Remember the Motorola iPod/phone thing?
Score: 4 Votes (Like | Disagree)
stubbornapple Avatar
stubbornapple
103 months ago
If I remember correctly, when the Apple Watch was first released they tried to sell it as a fashion item. After today it's clear that Apple finally realized they'd be better off focusing on the warch as a fitness watch.
Score: 4 Votes (Like | Disagree)
Waxhead138 Avatar
Waxhead138
103 months ago
The irony is, due to the discontinuation, these editions will end up more valuble in the long run as collectors pieces.
Score: 3 Votes (Like | Disagree)
Nevaborn Avatar
Nevaborn
103 months ago
I always thought of it as a premium limited run as too many produced devalues the item. By ending it now it maintains it's prestige and will be a collectors piece.
Score: 3 Votes (Like | Disagree)
Read All Comments

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Read Full Article • 132 comments
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Read Full Article • 129 comments
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Read Full Article • 66 comments
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
Read Full Article • 133 comments
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Read Full Article • 473 comments
New MacBook Pros Launching Tomorrow With These 4 New Features 2

M5 MacBook Models to Use New Compact Camera Module in 2025

Wednesday July 17, 2024 2:58 am PDT by
Apple in 2025 will take on a new compact camera module (CCM) supplier for future MacBook models powered by its next-generation M5 chip, according to Apple analyst Ming-Chi Kuo. Writing in his latest investor note on unny-opticals-2025-business-momentum-to-benefit-509819818c2a">Medium, Kuo said Apple will turn to Sunny Optical for the CCM in its M5 MacBooks. The Chinese optical lens company...
Read Full Article • 112 comments