Weak iPhone 7 Demand Predictions Continue With 'Conservative' Chip Orders
Apple "is being more conservative" when placing its orders with chip assembler Advanced Semiconductor Engineering, once again suggesting that the 2016 "iPhone 7" will face a weaker demand in comparison to normal cycles, due to a dearth of hardware innovation in the handset (via Nikkei). Apple wasn't specifically mentioned during ASE's recent shareholder meeting, but a reference to "the big client in the U.S." overtly ties in with Apple, which contributed 31.2 percent of ASE's $8.73 billion revenue in 2015.
![iPhone-6s-main](https://cdn.statically.io/img/images.macrumors.com/t/i4SxRKmfo6QJbXDTvS6QMTKnHvM=/400x0/article-new/2015/09/iPhone-6s-main-800x337.jpg?lossy)
"The big client in the U.S. is a little more conservative when placing orders this year," said Tien Wu, ASE's chief operating officer, ahead of the company's annual shareholder meeting.
"In the smartphone market, meanwhile, other players besides Apple are more aggressive regarding booking chips this year," Wu said. But, he added, "I don't think anybody is overly aggressive this year, so I don't think there would be any serious inventory correction issue similar to last year."
The doom and gloom forecast for iPhone sales this year have reached a high point in the middle of 2016, with recent reports suggesting the iPhone 7 is unlikely to reverse recent year-over-year declines in sales for the company. Most rumors cite the same reasons: consumer apathy due to a lack of innovation in comparison to last year's iPhone 6s and iPhone 6s Plus.
The biggest hardware revisions of the iPhone 7 are predicted to center around the removal of the 3.5mm headphone jack, the addition of a new dual-lens camera (possibly only on the 5.5-inch model), and restructured antenna bands. Otherwise, the devices are expected to look similar to the iPhone 6s form factor, with a mega-cycle upgrade hitting in 2017 in time for the line's ten-year anniversary.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...