iPad Air Receives 50% Boost in Activations Over Black Friday Weekend
A number of retailers have noted that the iPad Air was a top seller over the Black Friday shopping weekend, and new data from Localytics indeed shows that to have been the case. Localytics, which tracks the number of new devices showing up through its analytics network of over 20,000 apps and over one billion devices, saw a 51% increase in new iPad Air devices compared to the previous weekend.
![localytics_black_friday_growth](https://cdn.statically.io/img/images.macrumors.com/t/a4F8qVO8rCSqQdq2Xvf-2ICxWWw=/400x0/article-new/2013/12/localytics_black_friday_growth.jpg?lossy)
The first-generation iPad mini also performed well, seeing 28% growth compared to the previous weekend, while the iPhone 5c came in third with 26% growth. All three products were available in significant quantities for the Black Friday weekend and in many cases saw steep discounts. Products with tighter supplies and lower discounts, such as the Retina iPad mini and the iPhone 5s, unsurprisingly saw smaller spikes in activations.
According to Localytics’ data, a whopping 51% more new iPad Air devices were seen than the previous week. This is due to a combination of factors, including Apple’s promotion of giving gift cards with purchases of the iPad Air and iPad Mini (but not iPad Mini 2nd gen) devices. This, combined with a smaller base of iPad Air devices and the novelty of the iPad Air (released on November 1st) resulted in the iPad Air dominating on Black Friday weekend. Apple’s older iPad Mini model finished second, and the iPhone 5c took third.
Data from Localytics of course does not include devices purchased over the Black Friday weekend but set aside as future gifts, suggesting that the spike in sales was likely even higher than shown in the data.
While Apple's iPad Air has seen strong sales in part due to its recent introduction and dramatically thinner and lighter design, the device has also benefited from a general surge in popularity for tablets, with 39% of consumer electronics shoppers over the Black Friday weekend indicating that they planned to purchase a tablet. Given the iPad's market-leading position and plentiful supplies of the iPad Air, it is unsurprising that the device saw strong sales over the weekend.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...