Apple Environmental Chief Lisa Jackson Driving Sustainability Efforts
Former EPA chief Lisa Jackson, hired earlier this year to head up Apple's environmental efforts, told a sustainability conference that she plans to get Apple to use energy more efficiently and with cleaner power in the company's data centers and other buildings.
According to GigaOm, Jackson said "Tim Cook didn't hire Lisa Jackson to be quiet and keep the status quo. We understand our responsibility and we do care."
Jackson talked about the challenges of pushing and developing sustainability projects within Apple. One of them is the challenge of collecting solid data and being able to measure projects and their success rates. This includes Apple’s method to calculate the energy use and carbon footprint of its operation and products, the manufacturing of its devices and the supply chain and customers’ use of the products. Jackson pointed to the life cycle analysis that Steve Jobs publicized back in 2009 in an effort to change the company’s image, as an example of Apple’s attention to creating sustainability metrics and data.
GigaOm says Jackson's team currently counts 17 people and she is responsible for recruiting more environmentally conscious employees from within the company to help with Apple's sustainability projects, including getting feedback on how to cut wasteful energy use.
![apple_100_renewable](https://cdn.statically.io/img/images.macrumors.com/t/NyfWm5n-moE9BOe5RiMLocfRosM=/400x0/article-new/2013/03/apple_100_renewable.jpg?lossy)
On a related note, DataCenterKnowledge writes about Apple continuing to grow its new Prineville, Oregon data center, constructing a new power substation to go with new buildings going in. Apple's new data center is close to a new center from Facebook.
Earlier this year, Apple said its data centers were running on 100 percent renewable energy -- solar, wind, hydro, and geothermal power -- while the company's corporate facilities are running on 75 percent renewable, up from 35 percent two years ago.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...