According to multiple Twitter reports and a tipster who contacted MacRumors, individual Netflix profiles are now showing up on the Apple TV. The personalized profile feature, which is expected to be launched in August, will allow users of shared Netflix accounts to select a unique profile when accessing the service.

Netflix first debuted its personalized user profiles earlier this year at E3, giving select users beta access to the feature. With personalized profiles, each family member or Netflix user can have a separate profile with customizable avatars, individualized viewing histories, unique content recommendations, and parental control options.

appletvnetflix
While the feature is not yet available to the general public, the infrastructure has been launched on the Apple TV. According to a Netflix customer service representative, Netflix users who previously set up profiles when using the DVD service will now see those profiles show up on the Apple TV.

Profiles cannot be altered at this time, and additional users cannot be added, but users who already have profiles in place will see the option when opening the Netflix app. Netflix says that the official release will come to all users "later this summer," allowing individual profiles to be set up on the web and then accessed on the Apple TV.

(Thanks, Mark!)

Top Rated Comments

JonasCalhoun Avatar
143 months ago
Like I said, most people don't believe me. This is a screenshot taken a few minutes ago. When the app starts, then you select who you want, and they are personalized. It's been like this for me for a few months.
Score: 8 Votes (Like | Disagree)
dazed Avatar
143 months ago
Personalized profiles would be great, then I wouldn't have 100 cartoons in my recently watched section :)

I'd also love a watch later queue on the Apple TV so If I find something I'd like to watch I can mark it to watch later. Can't believe it's not there already (unless im missing something)
Score: 3 Votes (Like | Disagree)
JonasCalhoun Avatar
143 months ago
This has truly been the only thing stopping me from buying an Apple TV.

My iPad Netflix app has profiles on it, am I the only one? I've mentioned it to others, and they look at me like I have lobsters coming out of my head.
Score: 3 Votes (Like | Disagree)
Rocketman Avatar
143 months ago
Out of interest which Roku are you using? I am very interested to try one but in the UK only Roku 2 is available and not 3. Also from what i've read the picture quality is inferior on netflix and the UI for netflix not so good.

Would you recommend Roku over ATV? Does Roku have the post play feature?

Cheers
Roku 2 HDMI (high end). Roku is easier to use. To me the pitch for Apple TV is simply access to the ecosystem and nothing more. If you have an iTunes library on any connected device, want to send video from your phone or pad via airplay or just love Apple more than your own children, then yes.

Otherwise Roku. The UI is better on R2 NF than on ATV NF for sure. R2/3 has many more channels. Many, many.

Both very cheap. Buying both is trivial.

Rocketman
Score: 2 Votes (Like | Disagree)
SteveLV702 Avatar
143 months ago
now the important question can you password protect your personal profile so nobody else can access it?
Score: 2 Votes (Like | Disagree)
JonasCalhoun Avatar
143 months ago
After you select a person, it goes to personalized queues.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...