Apple has topped the J.D. Power 2013 Wireless Smartphone Satisfaction Study, landing above competitors like Nokia, Samsung and Motorola. In fact, Apple is so well regarded that it is the only smartphone maker with a ranking above average.

The study measured satisfaction among 9,767 customers who had used their current smartphone for less than one year, and looks at performance, physical design, features and ease of operation. The firm said Apple "performs particularly well in physical design and ease of operation."

Skitched 20130321 110822

The Wireless Smartphone Satisfaction Study finds that satisfaction among smartphone customers is 796 (on a 1,000-point scale), an increase of 22 points from 2012. This improvement is likely due to a growing array of new features and services being offered that are providing a seamless product experience between the operating system functions and third-party apps. While satisfaction in all factors of the smartphone customer experience increases from 2012, satisfaction has increased the most in performance (26 points), as a few key attributes, such as operating system reliability, processing speed and video/camera picture quality, have improved significantly.

Apple also led the rankings in 2009, 2010, and 2011, and it is the ninth consecutive time that Apple has led the biannual ranking. Apple links the survey prominently on its 'Why iPhone' page.

Top Rated Comments

Shrink Avatar
148 months ago
Not everybody buys one, but those who do have an iPhone seem to like it.

Of course, that excludes most of the posters on MR's iPhone Forum!:p

:rolleyes:
Score: 14 Votes (Like | Disagree)
baryon Avatar
148 months ago
Strange that despite all the "lack of innovation" (and lack of a 27 inch screen) people are still the most happy with iPhones!
Score: 6 Votes (Like | Disagree)
jm001 Avatar
148 months ago
This study was obviously done before the S4 unveiling :D

Yeah I thought Samsung's approval rating was a bit high.

----------

maybe the people that didn't like it have gone elsewhere?

----------



the reality is most phone buyers of all brands aren't techies and their phone whatever it is, is sufficient and if you don't care too much about features then the iphone prob is best option.

Quite true. A colleague of mine was an iPhone user and then switched to the GSIII. She told me when she saw my iPhone 5 that she wishes she hadn't switched. I truthfully told her that I had heard very good things with the GSIII and Android and was puzzled why she wanted to switch back. She said that yes it was a good phone, BUT, for her, it was complicated to use especially with the Samsung UI. She missed the simplicity of iOS. She also missed the iOS keyboard because she explained that her GSIII, even with the 3rd party keyboards was still not as intuitive as the iOS keyboard.
Score: 5 Votes (Like | Disagree)
QCassidy352 Avatar
148 months ago
I don't get it. I've been reading the iPhone forum, and I thought iOS was 10 years out of date, and the iPhone was useless because it's 2" too small. Now I see this result, and I gotta tell you, it makes me question whether the random anonymous trolls in the MR iPhone forum really have a good grasp of the market - as crazy as that might sound.
Score: 5 Votes (Like | Disagree)
baryon Avatar
148 months ago
Thus the reason for the iphone 5s. The average user does not care. And the Apple fan will buy regardless. Apple essentially created a cult of followers.
I would not be surprised if iOS remains basically the same because of this recognition. Why change something if people don't complain?

The vast majority of people who use iPhones aren't Apple fans at all, they're regular people who don't really know the difference between iOS and Android, they just got an iPhone because of a friend or they just liked how it looked. These people aren't "loyal" and won't be happy regardless of what Apple does. If they're not happy, they'll get something else next year.

Innovation has to be ahead of people's needs somewhat, but just throwing in useless features is not innovation. You have to wait for a logical, good idea to come along. I have yet to hear any such ideas that the iPhone really needs. Sure, there will be some new things soon, but I doubt they'll change the world, since the world doesn't need changing (yet). Maybe in a year it will make sense to introduce new groundbreaking features again. Maybe right now, there's no such need other than plain boredom.
Score: 4 Votes (Like | Disagree)
SILen(e Avatar
148 months ago
1. Good for Apple

2. I still think it should become a crime to make graphs with scales that don't start at zero
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...