Two-Thirds of Smartphone Video Viewing Still Taking Place on iPhone
Web video company Ooyala has published a new report (via AllThingsD) revealing that two-thirds of smartphone video viewing is being done on iPhones, despite Apple having only a 19% share of the smartphone market.
While the stats sample only Ooyala's service, the base for the stats is a substantial one with the company having 200 million viewers worldwide and 25% of all Americans watching at least one Ooyala video per month. It follows figures recently released by GoGo showing that 84% of in-flight Wi-Fi access is on iOS devices.
The figures also show the increasing importance of mobile video viewing as a whole.
There are more videos being watched on more tablets and smart phones than ever before. The share of tablet video viewing increased 110% in 2012, while the share of mobile online video viewing grew by 87% last year.
Measured together, the share of all hours spent watching online video on tablets and mobile phones grew 100% in 2012. Tablet and mobile video share grew from 4% in January to 8% in December.
As more tablets and smart phones enter the market, expect tablet and mobile video consumption to continue to grow rapidly. New Cisco data reveals that video will make up 66% of the world’s mobile data traffic in four years.
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