Apple Asking Resellers to Triple iPad Display Space Ahead of Rumored September 12 Media Event
MacRumors has received word from multiple Apple Premium Resellers in Europe that Apple has requested they set aside additional table space for iPad displays over the next few weeks. One of the sources specifically cites September 12 as the Apple-imposed deadline for the adjustments to be made, while another source indicates that their store is already at work on tripling the amount of display space dedicated to the iPad.
We're told that the emphasis on iPad display space is coming at the expense of Apple's Mac Pro and Mac mini computers, which are reportedly being removed from display entirely at these locations. Displays of iPods and associated headphones are also reportedly being trimmed back to release space for the iPad.
Apple rendering of partial reseller display layout with increased iPad presenceThe reasons for the changes are not entirely clear, but the September 12 deadline suggests that they may have something to do with Apple's media event that is widely expected to be held on that date. Apple is expected to introduce the next-generation iPhone at that event, and may also be introducing the "iPad mini". Apple resellers could easily slot the iPad mini into some of display space now being shifted over to the full-size iPad, but it is unclear why Apple would be making these adjustments ahead of time rather than waiting until the iPad mini is announced to revamp the product display mix.
Apple is also rumored to be planning to launch a tweaked version of the full-size iPad as soon as next month, with some sources reporting that Apple will primarily be focused on shifting to the company's new, smaller dock connector standard alongside some minor internal changes that will be mostly invisible to users.
Update: We've heard a bit more from our reseller sources, who now share that the changes started rolling out three months ago but that Apple is just now pushing them out to the "V2" store locations. The reasoning behind the shift stems from the iPad accounting for 55% of dollar share and 61% of unit share among sales at the resellers but only representing 15% of display space. With the changes, the iPad will account for 45% of showroom space.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
