Tim Cook at D10: Loves That Customers, Rumor and News Sites Care About Apple
![timcooklaughing.jpg Timcooklaughing](https://cdn.statically.io/img/images.macrumors.com/t/rNbiIfFwHpViZsLQkN6B_dhQwMA=/400x0/article-new/2012/05/timcooklaughing.jpg?lossy)
At this year's All Things D conference, Walt Mossberg and Kara Swisher interviewed Apple CEO Tim Cook about a range of topics. We offer a transcript of the interview, but didn't include the Q&A session because we were standing in line to ask Cook a question.
A number of questions were asked, including about Apple's product naming strategy and how Cook originally joined Apple -- I asked about his feelings regarding the attention paid to Apple and himself by rumor sites, the media and Apple's extremely passionate customers:
MacRumors: Jordan Golson from MacRumors.
You talk a lot about the emotion of the customers, there's a lot of passion amongst customers. Do you think the sort of attention that's paid to Apple from rumor sites and news sites and everybody is a distraction or a driver? How does that affect you and the company?
Tim Cook: I think it's a privilege to have people that care about the company and care enough to write, care enough to talk, and care enough to send me an email and say "you're out to lunch on this thing" and "you should be looking at this differently".
I think all of that is great, I love it. And do I want something printed on a website that's confidential? No, but I don't think that's what you're asking.
I view our ecosystem as including great sites that care deeply about the company and want to inform customers. I have no problem with people that disagree with things that we're doing. That's our country and I love it. It's great that we have disagreements.
Does that make sense?
Kara Swisher: He loves you.
(Image courtesy Dan Frommer/ReadWriteWeb)
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...