Apple in Talks to Buy Israeli Flash Storage Company Anobit for Over $400 Million

anobitAs noted by TechCrunch, Calcalist (Hebrew) reports that Apple is considering purchasing an Israel-based company called Anobit for $400-$500 million.

Anobit is a fabless semiconductor company that specializes in flash storage. According to their website:

Anobit provides flash storage solutions for the Enterprise and Mobile markets. It's MSP™ (Memory Signal Processing) technology significantly improves the endurance, performance and cost of flash storage products and systems. Anobit's products are used by world leading flash manufacturers, consumer electronics vendors and storage system providers.

Calcalist reports that Apple already relies on Anobit's technology in the iPhone, iPad and MacBook Air. Apple's interest in the company is related to their ability increase the amount of flash memory storage in a device and improve long term reliability. A Storage-Switzerland article describes the company's MSP technology:

Essentially this means they can detect flash problems in flash cells when they're much older, allowing them to extend the usable life of MLC flash significantly longer than other manufacturers. The net of this ability is Anobit's flash products have much longer endurance than comparable products from other vendors. They claim commercial-grade MLC endurance comparable to that of SLC flash from other manufacturers. Theoretically, this would enable users to replace SLC flash with the more economical MLC products.

A $400-$500 million acquisition price would make Anobit one of Apple's largest acquisitions ever. Prior to that, you have to go back to 1997 when Apple paid $404 million to acquire NeXT, Inc, bringing Steve Jobs back to the company.

Flash memory has been a key component in Apple's products over the past decade. Apple has made strategic bets on Flash storage in the past by pre-purchasing large amounts to ensure a constant supply. Apple's reliance on Flash remains with the ongoing popularity of the iPhone and shift in notebooks to SSD.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...

Top Rated Comments

kalsta Avatar
165 months ago
Prior to that, you have to go back to 1997 when Apple paid $404 million to acquire NeXT, Inc, bringing Steve Jobs back to the company.

Now that was a good deal.
Score: 19 Votes (Like | Disagree)
adder7712 Avatar
165 months ago
Flash storage is stupid. The cloud is the future.

There are certain things that I want to have physically stored. I don't really mind flash storage, I'm just hoping >512GB SSDs are within affordable price.
Score: 15 Votes (Like | Disagree)
cameronjpu Avatar
165 months ago
This move is most likely that Apple can secure flash storage but its more due to the fact that they can now keep their storage prices sky high for the forseeble future. Apple have to be the greediest most extortionate company in the business. They make great products but boy, they are greedy :apple:
All companies are equally greedy (that's the point!). Apple just happens to have products that everyone wants.
Score: 10 Votes (Like | Disagree)
grahamnp Avatar
165 months ago
Flash storage is stupid. The cloud is the future.

Accessing the cloud is slower than HDD access which flash intends to replace. From a performance standpoint, it is a step backward. Also, what happens when you have no internet?
Score: 9 Votes (Like | Disagree)
CplBadboy Avatar
165 months ago
Flash storage is stupid. The cloud is the future.

Yeah it would be if EVeRYONE had access to speedy networks. I think less onboard storage will be the future but ultimately cloud storage has its benefits. They compliment each other well.
Score: 9 Votes (Like | Disagree)
KnightWRX Avatar
165 months ago
With this move and doing their own ARM chip in house, Apple is starting to get very vertical in their supply chain.

Apple still has no manufacturing capabilities. Only design. This is a fab-less company.
Score: 8 Votes (Like | Disagree)