Macworld Expo Rebranded as 'Macworld|iWorld' for 2012
For many years, Macworld Expo served as one of the main events for Apple product introductions, with the annual January event in San Francisco in particular being the stage for some important events such as the unveiling of the original iPhone. Apple last presented at Macworld Expo in January 2009, deciding that trade shows were no longer important for allowing the company to reach consumers as the Internet and the company's network of retail stores provided better opportunities for interaction.
![macworld_iworld_banner macworld iworld banner](https://cdn.statically.io/img/images.macrumors.com/t/cAE-26AnbhAHMXrZEVva1nwVobg=/400x0/article-new/2011/10/macworld_iworld_banner.jpg?lossy)
Macworld Expo has reinvented itself since 2009, naturally refocusing on third-party companies offering products of interest to Apple users following the loss of Apple's presence. While attendance is down from Apple's last few years of involvement, the event has still been drawing crowds in the neighborhood of 25,000 attendees, and Macworld Expo organizers are now looking to continue rebuilding the show with a new rebranding that will emphasize the rapid increase in visibility of the iOS side of Apple: Macworld|iWorld.
“The brand is evolving from Macworld [Expo] to Macworld|iWorld to illustrate that the show is about the whole ecosystem of Apple products,” said Paul Kent, the event’s vice president and general manager.
The exhibits and conference sessions that have characterized past expos remain with Macworld|iWorld. But show organizers are also adding elements aimed at providing what Kent characterized as a “dynamic culture experience.”
Among the new showcases for Macworld|iWorld are the "Music Experience", which features performances and sessions from musicians who use Apple technology, and the "Film Event", which highlights Apple's role in television and movies.
Even with the rebranding, Macworld|iWorld will reportedly retain a heavy OS X presence, with organizers introducing new packages to attract OS X developers.
Macworld|iWorld will be held at the Moscone West convention center in San Francisco from January 26-28, 2012, and registration for the event is now open.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...