How Apple Approached Developing Siri's Personality

Many readers are now enjoying some of the quirkier responses coming from Siri, Apple's intelligent assistant built into the iPhone 4S. The Wall Street Journal spoke with one of the co-founders of the original Siri and how they approached instilling Siri with personality:

"There were many conversations within the team about whether it should be gender neutral" or "should have an 'attitude,' " said Mr. Winarsky, who didn't go to Apple, and still works at SRI. The result, before the software was bought by Apple, was "occasionally a light attitude," he said.

According to a different person who actually worked at Apple on the Siri project, Apple focused on keeping Siri's personality "friendly and humble -- but also with an edge". According to their source, they were thinking "How would we want a person to respond?" while developing the software.

personality
The Siri group is said to be one of the largest software teams at Apple and the crafted responses are to try to forge an emotional tie to customers. MacRumors forum readers are posting their favorite responses in this discussion thread.

Siri launched as an exclusive feature for the iPhone 4S and allows users to speak questions and requests directly to their iPhone.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...

Top Rated Comments

arn Avatar
167 months ago
from the easter eggs thread

https://forums.macrumors.com/showthread.php?t=1246706



Score: 28 Votes (Like | Disagree)
HelveticaNeue Avatar
167 months ago
I have been really impressed with Siri. Last night Siri blew me away when I said "Add oatmeal to my groceries note". I felt certain Siri wouldn't have any idea what I meant. A second later Siri says okay and pops up my already existing grocery list in notes and adds Oatmeal on a new line at the end of the list ... I was stunned.
Score: 18 Votes (Like | Disagree)
motulist Avatar
167 months ago
They should merge Siri with Cleverbot.

No, they definitely shouldn't. Despite Cleverbot's name, it's actually dumb as a brick.
Score: 13 Votes (Like | Disagree)
troop231 Avatar
167 months ago
I like the humor Apple gave Siri :)

Score: 13 Votes (Like | Disagree)
motulist Avatar
167 months ago
Yes, but it's not what they use to contact the ship. That would be a communicator (TOS) or combadge (TNG). Tricorders are used to scan things.

Yeah, but tricorders don't have "airplane mode" either. It was a joke. If siri said "your communicator is in airplane mode" that would be way too generic a tech term and some people would actually get confused and think siri was actually telling them an error message. When you're making a joke for *extremely* broad audiences in a technical context then you have to make sure that your joke can't possibly be misinterpreted.
Score: 12 Votes (Like | Disagree)
atari1356 Avatar
167 months ago
Funny...

My 7 year old daughter started saying that Siri is "kind of rude" after Siri told her "I don't do knock knock jokes". :D
Score: 10 Votes (Like | Disagree)