October 4th Media Event to Be Held at Apple's Headquarters?
AllThingsD reports that Apple's iPhone media event apparently scheduled for October 4th will be held at the company's headquarters in Cupertino, California rather than the Yerba Buena Center for the Arts in San Francisco as has been typical for their iPad and iPod events.
Sources close to the company say the demonstration — currently scheduled for Tuesday October 4, a date first reported by AllThingsD — will be held at Apple’s campus in Cupertino, California.
The report notes that it is unknown why Apple has chosen its own Town Hall Auditorium for the event, but offers a couple of theories including the possibility of uncertainty in locking down a date preventing Apple from booking an outside venue or a desire to give new CEO Tim Cook a more intimate venue for the first major product introduction under his official watch.
Apple's Town Hall auditorium (Source: CNET)Apple has certainly used its on-campus facilities for media events in the past, most recently last October's
"Back to the Mac" event. The site has also been used for the company's iOS media and developer preview events typically held each spring ahead of new hardware releases, as well as last July's press conference to address concerns over antenna performance on the iPhone 4.
Apple's iPhone introductions have until this year taken place at San Francisco's Moscone Center as part of larger events, with the original iPhone first being shown at Macworld Expo and later introductions coming at the company's Worldwide Developer Conference (WWDC). The Yerba Buena Center for the Arts has been Apple's major off-campus site for those media events not associated with conferences such as Macworld and WWDC. It has typically hosted Apple's fall media events that have focused on iPod and iTunes, and has also been the site of Apple's two iPad introductions.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...
