Apple Reveals Fifth Avenue Cube Plans: Larger, Seamless Glass Panes
Back in June, Apple began work on a $6.6 million upgrade of the plaza and glass cube at its iconic flagship retail store on Fifth Avenue in Manhattan. Barriers surrounding the plaza and the glass cube itself quickly went up, with customers continuing to access the store through a covered passageway leading to the main entrance. At the time the work began, planning documents revealed that Apple would be removing the glass cube and working on drainage, pavers, and bollards on the plaza, but it was unclear just what changes Apple would be making to the cube itself.
![fifth_avenue_cube_changes fifth avenue cube changes](https://cdn.statically.io/img/images.macrumors.com/t/--QPhl3EbZ-pNdSxSaDJTfwS5v4=/400x0/article-new/2011/08/fifth_avenue_cube_changes-500x373.jpg?lossy)
Apple has now revealed its plans for the cube with a new informational sign posted on the barrier surrounding the plaza, showing that the company is completely replacing the cube's glass panels with new, larger panels that will also be "seamless" for a cleaner appearance.
We're simplifying the Fifth Avenue cube. By using larger, seamless pieces of glass, we're using just 15 panes instead of 90.
According to the diagram of the new cube, Apple will be using three glass panes per side of the cube (plus the top), with each side pane stretching the entire height of the cube.
Apple last year filed for a trademark on the original design of the Fifth Avenue store's cube, seeking to protect what was recently ranked as one of the most-photographed sites in Manhattan based on a study of geotagged photos posted to Flickr and Picasa.
Thanks, Vincent!
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...