Apple Raising iBookstore Visibility by Exhibiting at BookExpo America for the First Time
paidContent reports that Apple is looking to increase the visibility of its iBookstore by participating in the upcoming BookExpo America trade show with a booth in a "prime location" on the exhibit floor. The booth marks Apple's first appearance at the event and a rare appearance by the company at a third-party trade show, especially since its effort to essentially eliminate such participation that culminated in the company exiting Macworld Expo several years ago.
The company has a large booth in a prime location, next door to Scholastic and in the same area as major publishers including Random House, Disney (NYSE: DIS) Book Group and Macmillan. BEA's website notes that Apple will be represented by Scott Simpson from Apple's iBookstore.
Apple is not expected to make any particular product or service announcements at the conference, and is likely attending simply to raise its profile in the e-book market as it seeks to grow share competing against such major players as Amazon and Barnes & Noble.
Update: A BEA representative has clarified with paidContent that Apple will not be exhibiting publicly at BookExpo America, only meeting privately with publishers at the event. Apple continues to be listed on the BEA site as an "exhibitor", but other details promoting the company's presence have been removed.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
