iPad Drives Apple to New Highs in U.S. Customer Satisfaction Survey for Personal Computers
The American Customer Satisfaction Index (ASCI) today
released new data on the personal computer industry, showing consumers awarding Apple the highest scores for the seventh straight year with a record satisfaction score of 86. Nearly all other computer manufacturers came in with scores of 77, with HP's Compaq brand bringing up the rear with a 74.
CNBC spoke with ASCI about the survey and learned that, while customers continue to like Apple's products and retail store experience, much of Apple's two-point gain from last year's results appears to be driven by the inclusion of the iPad, Apple's highest-scoring product, in the numbers.
I called David VanAmburg, managing director of ACSI, to get a sense for what's behind the scores. He told me Apple's overall score was up slightly because people like its computers and the retail support experience - but he also mentioned that the numbers included the iPad for the first time.
He told me that the iPad, even at this early stage, pulled up Apple's overall numbers - which makes it the highest-scoring product Apple has, and therefore the highest-scoring product ACSI has ever tracked.
Apple's nine-point lead over its nearest competitors is the largest for any industry tracked by ASCI and matches last year's margin over second-place Dell. Apple's largest margin over its competitors came in 2008, when it held a ten-point lead over second-place Dell in a year where most Windows PC manufacturers saw significant declines in customer satisfaction, reportedly due in large part to complaints about Windows Vista.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
