App Store Director Revealed to Be Former Fart App Developer

153826 iwiz animal farts
Shoemaker's "iWiz" (left) and "Animal Farts" (right) App Store applications

Wired has discovered that Phillip Shoemaker, Apple's Director of Applications Technology for the App Store, is a former App Store developer himself who has a handful of applications, several of which fall into the category of low-brow fart and urination humor, still available for sale. Shoemaker's App Store development work was handled under the name GrayNoodle LLC.

"Simulate the experience of urinating for a long time," iWiz's app description reads in iTunes. "Convince your friends that you'll never stop. iWiz allows you to simulate urination: faster, slower, or just a trickle."

The game Animal Farts features various cartoon images of animals with their buttocks facing forward, giving users buttons to trigger "Fart," "Poot," "Drop" or "Wiz" sounds accompanied with animations illustrating said emissions.

According to an Apple spokeswoman, all of Shoemaker's applications had been approved prior to his employment with Apple.

"Phillip's apps were written, submitted and approved before he became an Apple employee," an Apple spokeswoman said in a statement. "His experience and perspective as a developer is one of the valuable things he brings to Apple's developer relations team. Apple's policy allows for employees to have apps on the App Store if they're developed and published prior to their start at Apple."

Apple's statement is apparently contradicted, however, by App Store data showing that three of his applications debuted in the App Store up to six weeks after Shoemaker had tweeted that he was working for Apple in early March 2009.

153826 shoemaker linkedin
Shoemaker's LinkedIn profile prior to removal of GrayNoodle reference

Since the publication of Wired's article, Shoemaker has deleted his Twitter accounts and updated his LinkedIn page to remove mention of his connection to GrayNoodle and the apps in question.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
New MacBook Pros Launching Tomorrow With These 4 New Features 2

M5 MacBook Models to Use New Compact Camera Module in 2025

Wednesday July 17, 2024 2:58 am PDT by
Apple in 2025 will take on a new compact camera module (CCM) supplier for future MacBook models powered by its next-generation M5 chip, according to Apple analyst Ming-Chi Kuo. Writing in his latest investor note on unny-opticals-2025-business-momentum-to-benefit-509819818c2a">Medium, Kuo said Apple will turn to Sunny Optical for the CCM in its M5 MacBooks. The Chinese optical lens company...