Apple Planning to Open 25 Retail Stores in China [Updated]

141647 apple store sanlitun

Apple is currently conducting its annual shareholders meeting on the company's campus in Cupertino, California, and while attendees were not permitted to bring communication devices into the meeting, Fortune is gathering reports from those in attendance who were able to get details out. Apple CEO Steve Jobs is in attendance and reportedly answering the majority of questions from shareholders after missing last year's meeting due to health issues related to a liver transplant.

In addition to expected agenda items such as re-election of members of Apple's Board of Directors and discussion of environmental and sustainability issues that have become a staple of Apple shareholder meetings, one brief item of interest coming out of the meeting is that Apple senior vice president of retail Ron Johnson noted that the company is planning to open 25 retail stores in China. The timeframe for the store opening of these stores is currently unknown, although more details may be forthcoming.

Apple opened its first Chinese retail store in Beijing in July 2008 ahead of the Olympic Games, and Johnson noted at the time that it was the "first of many" stores the company was planning to open there. A year and half later, however, that location remains Apple's sole Chinese retail store. Plans for a second store in Beijing surfaced in mid-2009, but the project has been put on hold, although Apple Chief Operating Officer Tim Cook briefly noted during his comments at a Goldman Sachs conference earlier this week that a store will be opening in Shanghai by this summer.

Update: CNBC's Jim Goldman reports that Johnson said that Apple is planning to open "up to 25" retail stores in China over the next 24 months.


Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
bsod

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...