Patently Apple points to a new trademark application from Apple filed on November 30th regarding the "Think Different" advertising slogan used by the company from 1997 until 2002. While the application follows close on the heels of a renewal of an earlier trademark issued for the slogan and could conceivably simply be related to Apple looking to preserve its long-standing trademark, the report notes that Apple's new application specifically extends coverage of the trademark to music players such as the iPod and other electronic devices that could conceivably include a future tablet device.
In 1997 there wasn't an iPod and this may be one of the main reasons for Apple's new trademark application for Think Different. However, Apple's International Classification 009 now covers the iPod under MP3 audio players in addition to generically covering "Portable and handheld digital electronic devices" so as to cover any future tablet Apple may be contemplating in the future. Is Apple gearing up for something?
Beyond the new trademark application, 9 to 5 Mac notes that Apple has begun using the "Think Different" phrase on the packaging of its new 21.5" and 27" iMac models. While the change may again simply be a result of Apple moving to exhibit continued commercial usage of the trademark in support of its renewal applications for protection, 9 to 5 Mac also reports on unconfirmed chatter out of Apple's ad agency TBWA/Chiat/Day regarding the slogan, although no specific word of a related ad campaign has surfaced.
Apple's Original 1997 "Think Different" Commercial
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Thursday July 18, 2024 4:18 am PDT by Tim Hardwick
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
Wednesday July 17, 2024 3:18 pm PDT by Juli Clover
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
