Speculation is rising that Apple may have more models of the Apple TV waiting in the wings after it was noted that the way Apple sells the unit on its online store is more typical of a product with multiple models than a single-model product (first noted by AppleTVHacks.net).
Apple's online store has become a hotbed of rumors, with a recent leak apparently predicting the arrival of 8-core Mac Pros.
Meanwhile, LoopRumors claims to have some inside information on an upcoming update to the Apple TV software. Future features are said to include widget-like utilities (such as weather forecasts, news, game day scores, and RSS feed headlines). LoopRumors continues to have a checkered rumor accuracy record.
Update: We have received a claim that LoopRumors was victim of a deliberate attempt to spread false information. Information cited from LoopRumors in this article should be regarded with extreme caution.