Laurence Buchanan

CEO at EY Seren, Global Customer & Growth Leader

View articles by Laurence Buchanan

Navigating the new VUCA

Navigating the new VUCA

May 7, 2024

46 likes1 comment

Beyond Digital Transformation

Beyond Digital Transformation

February 1, 2024

97 likes12 comments

Can Gen AI finally enable the one-to-one future?

Can Gen AI finally enable the one-to-one…

August 11, 2023

98 likes13 comments

Experience Spikes

Experience Spikes

June 16, 2023

76 likes2 comments

CX for the CFO

CX for the CFO

April 19, 2023

153 likes8 comments

Five questions I’m asking businesses after Innovation Realized

Five questions I’m asking businesses after…

May 3, 2022

110 likes4 comments

CX, Marketing, Sales & Service post-Corona

CX, Marketing, Sales & Service post-Corona

March 19, 2021

96 likes5 comments

COVID-19 – Its impact on customer experience, marketing, sales and service

COVID-19 – Its impact on customer…

March 23, 2020

139 likes4 comments

Fail fast and scale fast: How can companies accelerate digital transformation through a digital factory approach?

Fail fast and scale fast: How can companies…

July 12, 2019

95 likes1 comment

When a butterfly flaps its wings: the unintended consequences of digital disruption

When a butterfly flaps its wings: the…

May 16, 2018

64 likes11 comments

Anything is possible as tech hubs become sources of innovation and inspiration

Anything is possible as tech hubs become…

April 18, 2018

59 likes2 comments

Digital experimentation without industrialization is fruitless

Digital experimentation without…

February 27, 2018

90 likes6 comments

Key questions for boards in the fourth industrial revolution

Key questions for boards in the fourth…

July 20, 2016

91 likes1 comment

Eight important lessons that entrepreneurs can learn from digital leaders

Eight important lessons that entrepreneurs…

June 6, 2016

63 likes5 comments

We've barely begun

We've barely begun

November 2, 2015

94 likes12 comments

Trust will make or break the equation for smart connected products

Trust will make or break the equation for…

July 27, 2015

51 likes5 comments

The Chief Digital Officer is dead (or at least should be)

The Chief Digital Officer is dead (or at…

July 9, 2014

48 likes17 comments

How CIOs can avoid the pitfalls of a digital transformation program

How CIOs can avoid the pitfalls of a digital…

May 23, 2014

20 likes1 comment