View articles by Marc Guldimann

3 Signs Your Currency is Broken

3 Signs Your Currency is Broken

June 15, 2021

32 likes1 comment

The Pipes Are Getting Smarter

The Pipes Are Getting Smarter

April 20, 2021

36 likes4 comments

Measuring The Attention Pathway

Measuring The Attention Pathway

October 26, 2020

35 likes1 comment

Is The Best Time To Advertise During A Downturn?

Is The Best Time To Advertise During A…

April 13, 2020

40 likes2 comments

Audience Leakage is Caused by the CPM

Audience Leakage is Caused by the CPM

June 10, 2016

35 likes4 comments

Kickbacks Caused by Bad Models and Exacerbated by Bad Metrics

Kickbacks Caused by Bad Models and…

June 8, 2016

9 likes2 comments

What is an Attention Graph?

What is an Attention Graph?

March 25, 2016

27 likes1 comment

4 Simple Ways to Mitigate the Increase in Ad Blocking

4 Simple Ways to Mitigate the Increase in Ad…

January 19, 2016

3 likes

How Time-Based Ads Can Help Media Agencies

How Time-Based Ads Can Help Media Agencies

January 7, 2016

17 likes

Time-Based Advertising 101

Time-Based Advertising 101

December 16, 2015

11 likes