Elizabeth Parks

Elizabeth Parks

Market Research and Marketing Communications Expert | Thought Leadership | Networking / Brand Visibility for Tech and IoT Markets - Consumer, Small Business, Multifamily

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The Future of Advertising is Streaming and Advertisers Know it

The Future of Advertising is Streaming and…

July 10, 2024

2 likes

Data-Driven Insights: Leveraging Research to Drive Business Growth

Data-Driven Insights: Leveraging Research to…

July 9, 2024

21 likes4 comments

Evolution of Radio: Podcasting

Evolution of Radio: Podcasting

July 8, 2024

15 likes4 comments

ESPN, Fox, and Warner Bros. Discovery Joint Venture Takes Shape with VENU, But with Anti-Trust Questions from the Government

ESPN, Fox, and Warner Bros. Discovery Joint…

July 6, 2024

8 likes1 comment

Top Streaming Services: Upfront Highlights

Top Streaming Services: Upfront Highlights

July 5, 2024

21 likes1 comment

Tech Giants: Comprehensive Service Providers of Interconnected Experiences for Consumers

Tech Giants: Comprehensive Service Providers…

July 4, 2024

20 likes1 comment

Brands are the Battleground in the Fight for the New Smart Home User

Brands are the Battleground in the Fight for…

July 3, 2024

16 likes1 comment

Water Leak Detection & Multifamily Properties

Water Leak Detection & Multifamily Properties

July 2, 2024

22 likes1 comment

Parks Associates introduces Tech Ecosystem Dashboard focused on 4 Major Brand Ecosystems: Apple, Amazon, Samsung, and Google

Parks Associates introduces Tech Ecosystem…

June 26, 2024

23 likes1 comment

Average spending on streaming services drops 30% from $90 to $64 per month

Average spending on streaming services drops…

June 25, 2024

15 likes4 comments

2024 Themes of the Upfronts

2024 Themes of the Upfronts

June 24, 2024

23 likes2 comments

Future of Home Security and Home Services

Future of Home Security and Home Services

June 12, 2024

19 likes2 comments

Consumer Spending on Service Subscriptions Continues to Rise

Consumer Spending on Service Subscriptions…

June 10, 2024

37 likes3 comments

Competition Intensifies as Economic Circumstances Challenge Household Finances – and the Entertainment Industry

Competition Intensifies as Economic…

June 7, 2024

21 likes2 comments

Success of Bundling

Success of Bundling

June 4, 2024

31 likes1 comment

Prime Video has the lowest churn rate at 8% while streaming service Discovery+ is nearly at 43%

Prime Video has the lowest churn rate at 8%…

May 30, 2024

21 likes6 comments

In the Security Market (and Any Market) - Reducing Attrition Hinges on Creating 'Sticky' Customers

In the Security Market (and Any Market) -…

May 28, 2024

21 likes1 comment

Generative AI’s Impact on Entertainment

Generative AI’s Impact on Entertainment

May 24, 2024

31 likes7 comments

The Old Bundle is Dying: ISPs are Turning to New Bundles

The Old Bundle is Dying: ISPs are Turning to…

May 22, 2024

33 likes7 comments

Creating New Value for Consumers at Home - Safety, Control, Automation, and New Tech

Creating New Value for Consumers at Home -…

May 17, 2024

34 likes11 comments