Zeno Analytics

You're collecting data, analyzing data, and presenting data. 📊 But what if we told you there's one more important step you're overlooking? It's storytelling. 👀 Data is great. But it's nothing without context. And storytelling provides that context. It's what makes the data relevant, interesting, and actionable. Data combined with storytelling is: ☑️ Persuasive ☑️ Easy to understand ☑️ Memorable So, the next time you present data, add a little storytelling to the mix. We guarantee it'll make a difference in how your audience receives it. ~~~~~~~~~~~~~~~~ #datadrivenstorytelling ‣ #data ‣ #insights

The biggest mistake brands make with data? 📊 They collect everything without knowing why. The result? - Overwhelming amounts of data - An inability to use it effectively - Difficulty in making informed decisions The solution? Define your business objectives first. Then, determine the data you’ll need to measure and improve them. Once you know what you need, you can focus on collecting data that serves a purpose. It’s an easy trap to fall into. But, a little planning can go a long way. ~~~~~~~~~~ #data ‣ #analytics ‣ #insights

There's still untapped potential with social listening - this new report from The Social Intelligence Lab reveals the gaps holding brands back 👀 📈 The report reveals steady maturity in how brands use social data - 76% leverage it in some capacity. But while the current focus trends toward marketing measurement (brand tracking, campaign analysis), gaps limit more strategic applications. Despite heavy tech investment, challenges persist around data access, integrated analysis, and deriving meaningful insights. 📊 With benchmarks on objectives, budget, tools, processes, and skills, the report provides an insider's pulse on the industry. Key data shows significant adoption but underutilized potential. While social listening delivers core quantifiable value, brands must evolve qualitative analysis to unlock strategic planning and growth opportunities. For any marketer or PR pro seeking to maximize social data, this is an invaluable report that can help you get to the next level. Report here: 🔥 https://bit.ly/SILab2023 🔥 ************ #sociallistening ‣ #socialanalytics ‣ #socialmonitoring ‣ #socialintelligence