The YouTube Culture & Trends Report 2024 is here, and we’re talking about the fundamental shift in fandom enabled by digital video. Some need-to-knows: ⏰ More people than ever are 24/7 fans, looking to engage with the things they’re interested in across a range of formats 🎨 Fans are also creators — with 65% of Gen Z describing themselves as video content creators ▶️ Fans turn to YouTube for content about their fandom Read the full report 👇
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The latest trends, audience insights, and YouTube news to help inspire your digital video strategies.
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https://www.youtube.com/user/advertise
External link for YouTube Advertisers
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Everyone’s got gold on their minds right now, but which YouTube creators should take the medals for: 🖼️ Thumbnails 🩳 Shorts 👫 Collabs 🎥 And editing? Our YouTube community weighs in — but what’s your take? #ad
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Making a successful Super Bowl ad isn’t just about success on a single day 🏈 PepsiCo’s McCallen Moser and Marie Tsang explain how the Doritos Dinamita campaign was built to tell an entire brand story on YouTube — while authentically representing the Latin and Hispanic communities.
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Deadpool & Wolverine aren't just hitting the big screen, they're exploding across YouTube. It's a new era of entertainment and viewers on YouTube aren't just looking for the movie, but ALL the fan content that you can't find anywhere else, from Hot Ones, to Vanity Fair. With YouTube, your movie isn't just two hours in the movie theater, but endless content at your fingertips.
For many years Hollywood has relied on the Daytime/Late Night TV circuit for press tours to promote movies for theatrical release. YouTube has changed this game. With so many popular endemic shows on the platform, the press tour formula has expanded and now includes made-for-YouTube shows as a key part of the plan. It’s the way to reach the cultural zeitgeist, and studios simply cannot skip YouTube creators any longer. 🔥 Deadpool & Wolverine is the perfect example - on its way to the biggest R-rated movie opening, Ryan Reynolds and Hugh Jackman hit the YouTube circuit hard: ▶️ Sean Evans/Hot Ones: https://lnkd.in/geYdPE69 ▶️ Amelia Dimoldenberg/Chicken Shop Date: https://lnkd.in/gRwByEYS ▶️ Vanity Fair/Lie Detector: https://lnkd.in/gbk2zGQv ▶️ Buzzfeed Celeb/Puppy Interview: https://lnkd.in/gD9Ka47F ▶️ GQ/Friendship Quiz: https://lnkd.in/gxzTicbb ▶️ Variety: https://lnkd.in/gkzGYNsP ▶️ Gordon Ramsay: https://lnkd.in/gvyyj-Nh ▶️ Vogue/Never Have I ever: https://lnkd.in/gWTmBFb2 ▶️ Fandango: https://lnkd.in/gzt5Q4PP The movie is amazing and holds up to the hype: funny, action-packed, bloody, nostalgic and surprising - everything a good superhero movie needs. 👏🏻 Huge congrats to the The Walt Disney Company and Marvel Studios teams! #YouTube #DeadpoolWolverine #Marvel #Disney
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YouTube Advertisers reposted this
🎙️ New Podcast: Google x Ekimetrics – Measuring Video Ad Creative Effectiveness to unlock 2.2X video ad ROI Hot on the heels of the release of our new YouTube study that measured ad creative effectiveness for four brands over 3+ years, listen to our latest podcast to find out how you too can tackle this final frontier in marketing effectiveness. Join Ariane Pol, Global Head of Research Google, Sona Abaryan, Partner and Stefan Langenborg, Domain Leader at Ekimetrics to hear how we unearthed untapped opportunities using a repeatable and scalable enhancement to Marketing Mix Modeling to capture creative power and the potential to increase ROI by 2.2X. 📈 With 58% of the study’s videos suboptimal and against a backdrop of increasingly limited ability to influence other tactical drivers of performance, there is significant potential for brands to increase sales through this new approach. Listen or watch now 👉 https://lnkd.in/eMvv3MU5
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Be responsive to what your fans care about! McDonald's delighted its audience with their "WcDonald's" campaign as they took the fictional term fans use in anime content and turned it into a real thing. The brand launched a four-part series on YouTube with new anime characters. Fans responded with their own riffs, reactions and reviews of the WcDonald's universe. Here's the full (tasty) story
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Need a jolt of motivation? Coach Kinigra Deon’s got you. Put this one on repeat and let’s goooo 🚀 #ad