NIQ for Retail

Consumer surveys are great, but do consumers actually do what they say they do? 📊 NIQ’s new report, “Connecting Mind & Matter,” shows that 50% of the time, they don’t! CPG firms who succeed at bridging this ‘say-do gap’ of purchase decisions are able to master the art of influencing value perception. Download the report to bridge the gap between the “Mind” and “Matter” of purchasing and unlock spending growth untouched by competitors>> https://lnkd.in/gf_rVruk #ConsumerTrends #BuyerPsychology #CPG

Join us for the third video in our series exploring NIQ innovation with NIQ Activate's Product Marketing Director, Oren Rob! 🎤 We're spotlighting our sought-after Personalized Offer Management tools, delivering omnichannel personalized experiences to increase wallet share. 🔍 👉 Create segments 👉 Identify customer strategies 👉 Build a bank of offers 👉 Activate offers across all channels 👉 Measure ROI on all offered levels Find out more at our website >> https://lnkd.in/gW4bSr4c Stay tuned for more product spotlights in this exciting series! 👀 #AI #Personalization #MarketingInnovation #UserExperience

What’s more powerful than understanding your customers' purchasing behavior? Knowing the needs and motivations that drive their purchases! By identifying their pain points and desires, you can unlock incredible growth opportunities. NIQ’s Consumer & Marketing Insights portfolio helps you: 👉 Know your consumer 👉 Build an irresistible brand 👉 Enhance marketing effectiveness 👉 Win in retail Find out more here >> https://lnkd.in/gGMak8jj #Retail #ConsumerHabits #MarketingInsights

Explore the latest consumer spending trends in FMCG and Tech & Durables with the NIQ Retail Spend Barometer. Q1/24 vs Q1/23 data for the EU6—including France, Germany, Italy, Spain, the UK, and the Netherlands—now available. Dive into the data and subscribe for immediate updates here 👉 https://lnkd.in/dJR85T_T

🌐 Get acquainted with the future of digital retail! Our team members were featured in this episode of "Conversations on the Future of Digital for Retail," where top digital experts and retail leaders discuss the current trends and future outlook of shopping. 🛍️ The episode delves into the factors driving consumer preferences, offering invaluable insights into the shifting retail landscape. Join: Sarah Duchazeaubeneix, Ivano Garavaglia, and Stefano Portu. Don't miss out on these expert perspectives. Watch now ⇩⇩⇩ #RetailInnovation #DigitalRetail #ConsumerInsights

Announcing an exciting new journey with Microsoft 🚀 The collaboration between NielsenIQ and Microsoft will revolutionize top-tier insights and advanced analytics to retailers worldwide. Together, we're shaping the future of retail strategies and personalization planning through AI-powered solutions. NIQ activate is now available on the Microsoft Azure marketplace. Read on for more about this exciting update: https://lnkd.in/geVfzQYk #RetailTechnology #DataDrivenDecisions #retailtrends

We’re excited to announce our return to Tech for Retail in Paris this year! ⚡ Stop by booth D63 to explore groundbreaking retail innovations and see how NielsenIQ accelerates retail growth with the Full View™. Don’t miss out - grab your ticket and visit us on November 26 and 27! Tech for Retail https://lnkd.in/gB5_8pf3

Will convenience trump privacy for PayPal users? PayPal is stepping out from behind transactions and into the bustling world of targeted advertising. By tracking every purchase and payment, PayPal can offer hyper-targeted ads that are a marketer’s dream. PayPal ensures ads are seamlessly integrated and valuable to both businesses and consumers, but this bold move is a gamble. Will consumers trade their data for a frictionless shopping experience? PayPal’s success hinges on finding that delicate balance. Read on for how PayPal could reshape the digital finance landscape>> https://lnkd.in/gY3aXqKc #RetailMedia #DigitalAds #ECommerce

Want the secret to growing your retail company? It’s getting to know Gen Z! “Gen Z is the largest, the richest, and the most global generation ever… meeting their needs is a must.” Wolfgang Fengler CEO, WDL. 🔎 Our latest report reveals critical insights for companies aiming to secure growth by understanding the Gen Z market. Discover their preferences, spending habits, values, priorities, shopping behaviors, and their influence on other generations' purchasing patterns. Get the full picture on what drives Gen Z and learn how to align your strategies to meet their expectations: https://lnkd.in/gfAkQqCh #GenZ #MarketInsights #ConsumerTrends #BusinessGrowth

Consumers from across 48 countries will benefit from this! We're thrilled about this new strategic collaboration with SPAR International. SPAR is scaling our space management solutions to all 13,984 of its stores across 48 countries. This means optimized shelf space and streamlined operations backed by data-driven insights! Integrating planogram data with replenishment and other business systems makes day-to-day operations smoother. It boosts efficiency for SPAR's independent retailers and wholesalers. These insights mean products are strategically placed for easy discovery, leading to a more convenient and satisfying shopping experience for consumers. Read more about this exciting development here ⬇️ https://lnkd.in/dsVMMHXu #retailinsights #spacemanagement #retailtech