Consumer surveys are great, but do consumers actually do what they say they do? 📊 NIQ’s new report, “Connecting Mind & Matter,” shows that 50% of the time, they don’t! CPG firms who succeed at bridging this ‘say-do gap’ of purchase decisions are able to master the art of influencing value perception. Download the report to bridge the gap between the “Mind” and “Matter” of purchasing and unlock spending growth untouched by competitors>> https://lnkd.in/gf_rVruk #ConsumerTrends #BuyerPsychology #CPG
NIQ for Retail
Information Services
Chicago, Illinois 9,602 followers
Translate data into action with the Full View™ for Retail. Every customer, channel, aisle, and click.
About us
With a new era of intelligence, powered by the most complete data and advanced technology, NIQ delivers the Full View™ for retail. Understand your customers with the world’s most comprehensive performance measurement, deep consumer insights, always-on analytics, and trusted industry expertise. Translate insights into powerful, profitable action to stay ahead of the competition. Keep up with rapidly changing market dynamics and consumer behavior while collaborating with suppliers to make smart, fast decisions. One partner. The Full View™.
- Website
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https://niq.com/retail
External link for NIQ for Retail
- Industry
- Information Services
- Company size
- 10,001+ employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Specialties
- Customer Experience Software, Personalized recommendations, Omni channel personalization, Customer Insight, Customer Analytics, Loyalty Marketing, Targeted Offers, Shopper Insights, Customer Science Automation, AI, Monetization Solutions, Customer Centric AI, FMCG Solutions, Personalization, CPG Collaboration, Retailtech, Customer Data Analytics, e-commerce, omnichannel personalization, Digital Experience, Customer Value Management, and Retail Media
Updates
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Join us for the third video in our series exploring NIQ innovation with NIQ Activate's Product Marketing Director, Oren Rob! 🎤 We're spotlighting our sought-after Personalized Offer Management tools, delivering omnichannel personalized experiences to increase wallet share. 🔍 👉 Create segments 👉 Identify customer strategies 👉 Build a bank of offers 👉 Activate offers across all channels 👉 Measure ROI on all offered levels Find out more at our website >> https://lnkd.in/gW4bSr4c Stay tuned for more product spotlights in this exciting series! 👀 #AI #Personalization #MarketingInnovation #UserExperience
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What’s more powerful than understanding your customers' purchasing behavior? Knowing the needs and motivations that drive their purchases! By identifying their pain points and desires, you can unlock incredible growth opportunities. NIQ’s Consumer & Marketing Insights portfolio helps you: 👉 Know your consumer 👉 Build an irresistible brand 👉 Enhance marketing effectiveness 👉 Win in retail Find out more here >> https://lnkd.in/gGMak8jj #Retail #ConsumerHabits #MarketingInsights
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Explore the latest consumer spending trends in FMCG and Tech & Durables with the NIQ Retail Spend Barometer. Q1/24 vs Q1/23 data for the EU6—including France, Germany, Italy, Spain, the UK, and the Netherlands—now available. Dive into the data and subscribe for immediate updates here 👉 https://lnkd.in/dJR85T_T
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🌐 Get acquainted with the future of digital retail! Our team members were featured in this episode of "Conversations on the Future of Digital for Retail," where top digital experts and retail leaders discuss the current trends and future outlook of shopping. 🛍️ The episode delves into the factors driving consumer preferences, offering invaluable insights into the shifting retail landscape. Join: Sarah Duchazeaubeneix, Ivano Garavaglia, and Stefano Portu. Don't miss out on these expert perspectives. Watch now ⇩⇩⇩ #RetailInnovation #DigitalRetail #ConsumerInsights
Introducing "𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐟𝐨𝐫 𝐑𝐞𝐭𝐚𝐢𝐥", our five-part 𝐯𝐢𝐝𝐞𝐨 𝐬𝐞𝐫𝐢𝐞𝐬 featuring digital experts and leaders from top global retailers to discuss the present and future of shopping. ➡️ https://lnkd.in/ddgwR-DT 🛍️ In Chapter 1, we dive into what drives consumer preferences and gain valuable insights on the evolving landscape of retail together with: - Sarah Duchazeaubeneix, International Client Director (Retailer services), NielsenIQ, - Ivano Garavaglia, Head of Retail Italy & Greece, GfK - An NIQ Company - Stefano Portu, Founder & CEO, ShopFully. Watch now ➡️ https://lnkd.in/ddgwR-DT (Subtitles available in ENG, IT, SP, FR, PT, GER, BG) #ShopFully #Retail #RetailTransformation
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Announcing an exciting new journey with Microsoft 🚀 The collaboration between NielsenIQ and Microsoft will revolutionize top-tier insights and advanced analytics to retailers worldwide. Together, we're shaping the future of retail strategies and personalization planning through AI-powered solutions. NIQ activate is now available on the Microsoft Azure marketplace. Read on for more about this exciting update: https://lnkd.in/geVfzQYk #RetailTechnology #DataDrivenDecisions #retailtrends
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We’re excited to announce our return to Tech for Retail in Paris this year! ⚡ Stop by booth D63 to explore groundbreaking retail innovations and see how NielsenIQ accelerates retail growth with the Full View™. Don’t miss out - grab your ticket and visit us on November 26 and 27! Tech for Retail https://lnkd.in/gB5_8pf3
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Will convenience trump privacy for PayPal users? PayPal is stepping out from behind transactions and into the bustling world of targeted advertising. By tracking every purchase and payment, PayPal can offer hyper-targeted ads that are a marketer’s dream. PayPal ensures ads are seamlessly integrated and valuable to both businesses and consumers, but this bold move is a gamble. Will consumers trade their data for a frictionless shopping experience? PayPal’s success hinges on finding that delicate balance. Read on for how PayPal could reshape the digital finance landscape>> https://lnkd.in/gY3aXqKc #RetailMedia #DigitalAds #ECommerce
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Want the secret to growing your retail company? It’s getting to know Gen Z! “Gen Z is the largest, the richest, and the most global generation ever… meeting their needs is a must.” Wolfgang Fengler CEO, WDL. 🔎 Our latest report reveals critical insights for companies aiming to secure growth by understanding the Gen Z market. Discover their preferences, spending habits, values, priorities, shopping behaviors, and their influence on other generations' purchasing patterns. Get the full picture on what drives Gen Z and learn how to align your strategies to meet their expectations: https://lnkd.in/gfAkQqCh #GenZ #MarketInsights #ConsumerTrends #BusinessGrowth
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Consumers from across 48 countries will benefit from this! We're thrilled about this new strategic collaboration with SPAR International. SPAR is scaling our space management solutions to all 13,984 of its stores across 48 countries. This means optimized shelf space and streamlined operations backed by data-driven insights! Integrating planogram data with replenishment and other business systems makes day-to-day operations smoother. It boosts efficiency for SPAR's independent retailers and wholesalers. These insights mean products are strategically placed for easy discovery, leading to a more convenient and satisfying shopping experience for consumers. Read more about this exciting development here ⬇️ https://lnkd.in/dsVMMHXu #retailinsights #spacemanagement #retailtech
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