Independent Strong

Ray-Ban has announced its latest design, a light-responsive frame utilizing Transitions Optical technology, called Ray-Ban Change. “Ray-Ban continues to break boundaries and set new trends, keeping innovation at the forefront of design. Tapping into the power of Transitions and its technology, birthed a new way to experience eyewear through light-responsive frames known as Ray-Ban Change,” said Federico BUFFA, Chief Marketing Officer, EssilorLuxottica. “We took the leader in lenses, Transitions, and the leader in frames, Ray-Ban, to unify in one dynamic product, giving consumers the opportunity to make their functional eyewear fashionable.” Read more about the latest offering from Ray-Ban here: https://lnkd.in/eRbUwSjY #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

This month, Erica O'Brien, COA, wrote about how putting patients at ease helps to produce the best outcomes for ODs and patients. She wrote: "One of my most important tasks is ensuring patients feel comfortable and at ease. This is a skill that takes time to hone and doesn’t come naturally to everyone. "While pediatric patients are my favorite, I need to tailor my approach to each individual patient who comes into the office. I’ve found that we can be efficient in our efforts, while also treating our patients with kindness and empathy, which is what gives ODs and patients the best experience." Read the full story here: https://lnkd.in/eyXkR83W #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs Jennifer Stewart Look New Canaan

Prada Group’s 2024 Linea Rossa campaign features a familiar face: actor and producer Jake Gyllenhaal. An exploration of the intense world of high-performance sailing, the portraits and moving image, shot by Lukas Korschan at the Luna Rossa Prada Pirelli base in Cagliari, document Gyllenhaal and the Luna Rossa Prada Pirelli team while preparing for the race. The campaign captures a sequence of candid moments and interactions, from his arrival at the base to the sailing experience, while Gyllenhaal embraces the spirit of the challenge – the 37th America’s Cup competition taking place in Barcelona from September to October 2024. Read the full announcement here: https://lnkd.in/eRCsmmJN #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs EssilorLuxottica

“Independent Practices with Dr. Jennifer Stewart” is back for another episode with Dr. Samantha Hornberger OD. In this episode, the pair discuss everything practitioners need to know about hiring an associate and how to ensure their onboarding goes as smooth as possible. Watch the full video to learn more about how to know when it’s the right time to add an associate, how to make your patients feel comfortable with a new doctor, how to make the most of staff training, and more: https://lnkd.in/euGFiGPP #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

Do you promote health literacy among your patients? Dr. Caitlin Reghetti recently shared modern tactics for ECPs to empower their patients with accurate knowledge beyond the office chair. She wrote: "Improving ocular health literacy is one of the most important aspects of our job as doctors. Taking ownership over our field and working to make education accessible beyond our chair is crucial to our success. At the end of the day, empowering our patients with knowledge turns them into advocates and is our most effective organic marketing strategy." Read the full story here: https://lnkd.in/gsyV9Tn8 #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs Dr. Reghetti Designs

How can we utilize the technique of storytelling to increase our optical sales? Professional Editor Dr. Jennifer Stewart wrote about the importance of storytelling in private practice, and the ways that it can benefit your office's optical sales. Read the full story here: https://lnkd.in/evTxxD43 #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

Have you checked out Dr. Jennifer Stewart's Cold Start Series? In the second part of the series, she shares the importance of surrounding yourself with experts in every area of the industry to help make the process smoother and easier. Read the article, and see the rest of the Cold Start Series, here: https://lnkd.in/eWFMsMZx #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

New content is live NOW on Independent Strong! -Professional Editor Dr. Jennifer Stewart wrote about how ODs can 'make lemonade' out of slower times in their practices. -Rick Guinotte from Acquios Advisors shared the top 10 things ODs should consider when thinking about a practice transition. -Erica O'Brien, COA, wrote about the ways that she helps put her patients at ease. -Dr. Jennifer Stewart sat down with Samantha Hornberger OD to learn the ins and outs of setting associate ODs up for success. -Carissa Dunphy, ABOC wrote about the benefits ECPs can gain from attending the right CE courses. Read it all here: https://lnkd.in/ew_whVqV #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

How do you offer eyewear to your patients? Dr. Janelle Davison shared that she utilizes tiered packages to her patients, which has helped boost her revenue and improve her patient's optical experience. Read how she does it here: https://lnkd.in/eu5A_FSV #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

Have you considered adding a partner to your practice? Erich Mattei from Akrinos, LLC wrote about the ways that knowing the financial, legal, and operational ins and outs of your practice will ensure a smooth partnership process. Read his full article here: https://lnkd.in/eqqZ6Pxv #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs