Campbell's is elevating its marketing efforts within its meals and beverages division, naming Jill Pratt (Mitchell) as the segment’s VP, chief marketing officer. Get details about the role here ➡ https://lnkd.in/ef5gyZrM #leadership #cpgindustry #marketing
CGT - Consumer Goods Technology
Manufacturing
Chicago, IL 6,341 followers
Empowering business growth through technology
About us
Consumer Goods Technology (CGT) is the premier source of intelligence for executives looking to make smarter business decisions, connect with their peers, and discover technologies and strategies to remain or transform into market leaders. We help inform, empower and connect industry-leading consumer goods executives who seek transformational business growth through the implementation of innovative technology. The consumer goods industry is ripe for digital innovation, with key players already implementing transformation strategies that tap into technologies like artificial intelligence, machine learning, supply chain automation, and IT integration. From analytics that allow for precise, real-time decision-making to increasing market share via DTC and sales and marketing e-commerce efforts, Consumer Goods Technology covers it all. Learn more about: — Transforming manufacturing, sourcing, distribution, and more across the supply chain with solutions that talk to each other — rather than focusing on siloed efforts — and achieving easy stakeholder buy-in with measurable results. — Strategies to unlock cross-functional collaboration between IT professionals and all digital stakeholders across the enterprise. — Walking the tightrope between staying abreast of new innovations and opportunities while maintaining stability and aligning with core values. — Diving into consumer engagement strategies that go beyond traditional methods, tapping into immersive and interactive experiences that gather pivotal data insights and allow for increased personalization. — How to be nimble and innovate with agility and speed like emerging small- and mid tier- start-up brands and digital native companies, while remaining competitive with the Amazons of the world. Learn all this and more by subscribing to our newsletters: https://consumergoods.com/newsletter
- Website
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https://consumergoods.com/
External link for CGT - Consumer Goods Technology
- Industry
- Manufacturing
- Company size
- 201-500 employees
- Headquarters
- Chicago, IL
- Founded
- 1992
Updates
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Generative AI may be the buzz phrase of 2024, but how many AI initiatives actually make it past the pilot phase and result in long-term strategy? At least 30% of GenAI projects are expected to be abandoned after proof of concept by the end of 2025, according to Gartner. 📉 Get more insights from the study and Gartner's Rita Sallam ➡️ https://ow.ly/zQP050SN8a8 #genai #artificialintelligence #consumergoods
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The CGT community is always growing! We wanted to take some time to welcome our newest members to the CGT LinkedIn network. If you're new to CGT, here are a few other ways you can engage with us! 📰 Subscribe to the free CGT Insider Newsletter: https://lnkd.in/eaBZMM6h 💬 Text with us: https://lnkd.in/egSKaWbq 🕸 Visit our website: https://consumergoods.com/ 🌆 Join us in person: https://lnkd.in/esxK62Pf #consumergoods #cpgindustry #cpgtechnology
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Trying to keep up with the shifting whims of the consumer is both invigorating and overwhelming, but the smartest CPGs keep their pulse on what’s happening and what’s next. While complex, today’s demands combine to present new opportunities for the companies nimble enough to seize them. Download "The Next Big Thing: Consumer Behavior" for a snapshot of the trends and evolving demographics shaping consumption, loyalty, and purchase decisions, as well as examples of how brands are investing to adapt. ⬇️ https://ow.ly/TjUE50SN7S5 #cpgindustry #consumergoods #nextbigthing #consumerbehavior Infosys
The Next Big Thing: Consumer Behavior
consumergoods.com
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CGT - Consumer Goods Technology reposted this
You can get more details here about the latest in gen AI-powered personalized packaging from Johnnie Walker➡ https://lnkd.in/e__Mbuua #personalization #packaging #cpg Diageo CGT - Consumer Goods Technology
This week we launch one of our most ambitious projects In breakthrough innovation. #Ai enabled co-creation with artist Scott naismith that is digitally printed live onto Johnnie Walker Blue bottles. We held an early access event last week with Johnnie Walker Princes Street and some amazing creatives minds, We can’t wait for it to open to the public this Thursday. So many people made this happen across Diageo and our partners to name and with so much more in the works.
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Aldo Group is helping develop a generative AI model that lets shoppers receive personalized product recommendations based on a particular celebrity. For example, a shopper can request, “I need to look like David Beckham,” and the model will generate an image and recommend shoes in a conversational way, according to Matthieu Houle, CIO of ALDO Group. Get more details ➡️ https://ow.ly/MPug50SMk3i #cpgindustry #consumergoods #generativeai #artificialintelligence
Aldo’s AI Investments Include Celebrity Picks and Demand Forecasting
consumergoods.com
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📩 Interested in insider access from CGT? We'd like to invite you to a new opportunity. We started our exclusive texting community as a way to start conversations on important topics, share challenges and insights, and keep you apprised of new, cool tech advancements. 🗞 Get sneak peeks of exclusive research. Pose questions for upcoming interviews. Text ideas you want to share with the community. Participate in industry polls. Learn insight from other insiders. 🛑 No spam 🔐 Secure Platform Join now and become an integral part of the CGT community! 📲 https://ow.ly/SOAc50SMfF7 #cpgindustry #consumergoods #texting
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CGT - Consumer Goods Technology reposted this
☀ It’s here: That point in the summer where you blink and it’s halfway over. ☀ We’re officially 8 weeks out from the Consumer Goods Sales & Marketing Summit! If you haven’t registered, there’s still time to book your flight, lock in your room, and join us in Princeton! We’re readying an incredible and fresh program, with an almost overwhelming amount of content, networking, learning, and fun packed into < 3 days. ❗Meet more amazing speakers: https://lnkd.in/eUAjZGBd ❗See the agenda: https://lnkd.in/eM3nFrJa ❗Prep for the Innovation Sprint: https://lnkd.in/eNJ8fBqE ❗Register: https://lnkd.in/eYKNtgcH Join us September 23-25! #cgsm2024 #cpgmarketing #consumergoods #marketing
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CGT - Consumer Goods Technology reposted this
Passionate about the intersection of business and technology who brings hard work to the job every day
Join me for an exciting opportunity to connect with the best in the industry at the Consumer Goods Sales and Marketing Summit! This curated event brings together top talent from across the industry for an impactful experience meant to help you unleash the power of relevance and measure real success. I’m looking forward to connecting with my peers and exchanging candid ideas about today’s top opportunities and challenges in consumer goods sales and marketing today! Conversations you can't miss are happening at #CGSM2024: www.cgsmsummit.com
Consumer Goods Sales and Marketing Summit 2024
cgsmsummit.com
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Danone is exploring a multi-year partnership with Microsoft to integrate artificial intelligence into its supply chain and workforce operations. Learn more ➡ https://lnkd.in/ewHe-CaP #cpgindustry #artificialintelligence #supplychain #workforce
Danone To Optimize Supply Chain and Workforce With Microsoft AI Partnership
consumergoods.com