Joshua Keller’s Post

"We feel like our agency is on set it and forget it mode" This is the most common thing I hear when talking to new prospects. It's a challenge we knew we had to solve or we'd become a churn shop. Insert "Wild Bets" A core philosophy at Avalaunch coined by Google. We follow this strategy by allocating our budgets with 70/20/10 in mind. You would be shocked how often a 10% wild bet turns into a 70% cash cow marketing initiative. Real world example - we work with a moving company in NYC. Search clicks cost buku bucks. We thought what else do people who are moving search for? Real estate agents and Utility companies. We created a custom audience in Google to target those people on the display network and ensured down stream visibility into not just leads but actual customers. BOOM Wild bet goes wild and we end up consistently growing this company each month with the new strategy all because we thought outside the box and it was part of our daily process. If you want a wild bet idea for you company hit me up and I am happy to give you one on the house ;)

In the fast-paced landscape of digital marketing, platforms like Google Ads and Meta Ads are constantly pushing changes. Just when you think you've nailed your strategy, a new update rolls out, changing the game entirely. It's like trying to keep your offensive composure when a defense adapts – something I became all too familiar with, both on the athletic field and while at Google. This constant change is an opportunity for those who stay ahead of the curve. That's where the advantage of partnering with a seasoned agency comes into play. At Arbor Growth, we're not just passive observers; we're on the front lines, adapting strategies in real-time across various industries. Our team thrives on staying ahead, ensuring our clients are leading the charge. If you're ready to play in the big leagues of digital marketing, let's talk. #growthmarketing #digitalmarketing #arborgrowth

Big Tech continues to provide tools that help empower small businesses. This includes new product offering, attractive pricing models, and exclusive deals. From Meta's innovative tools to Google's expanding reach, it's important for big tech to support small business ecosystem in the digital ad space. Shoutout to Shantanu David for capturing this transformative journey. Check out the full story for a deep dive into this development: https://lnkd.in/gSd9Vw4r

Growing from 0 - $8M with zero employees wasn’t all rainbows and butterflies. I made A LOT of mistakes. → Time → Money → Peace of mind But the biggest one was an over-reliance on paid media for revenue. When we started using paid media in 2014, our return on ad spend (ROAS) was around 20. By the time we sold the company, our ROAS was 1.5-2.5 depending on the quarter. Yes, we were a MUCH bigger 8-figure revenue company, But scale is only part of the story. We were heavy on Facebook and a bit of Google for advertising (keeping branded search below 10% of spend). And when the number of advertisers from 2014 through 2021 on these platforms increased, but the number of eyeballs didn’t, the cost per thousand impressions (CPM) exploded. Which meant our YOY acquisition costs skyrocketed. The lesson I learned is more important today than ever: Build a revenue model that isn’t completely dependent on the slippery slope that is paid acquisition. Use paid media to add fuel to the fire once the revenue engine is running. Do you agree? P.S.: Follow me for more content like this.

🔶 With more and more companies launching ad businesses as scalable secondary revenue sources, it’s increasingly difficult for publishers to capture ad budgets. After all, advertisers’ budgets are only so large, and much of that will likely be taken up by Facebook, Google, and Amazon. 🔶 An ad platform is certainly not a guaranteed “if I build it, they will come” revenue source – publishers must give advertisers a compelling reason to spend with them. To do so, publishers need a key differentiator, something that advertisers can’t get anywhere else. 🔶 This article outlines the five key areas in which you can differentiate your ad platform.  Even with just one, you can have a thriving ad program, but the more you have, the more likely you’ll catch the attention of advertisers. #adplatform #kevel #adbudgets #advertising #adtech 

So, if I spend $1,000 on Facebook ads and that gets me $6,000 of business, that's not bad right? Well, that's how digital self-service portals work. Just sayin'. #GloveBox LIBERTY MUTUAL> Agencies that are high digital adopters tend to grow faster than those that are low adopters. Year-over-year, low digital adopters grew revenue 7.4% while high adopters grew 12% – equating to a more than 60% higher growth rate for highly digital agencies Interestingly, there was no correlation between digital adoption and agency size, location or focus. Urban and rural, small and large, personal lines and small commercial lines agencies are all capable of adopting the digital tools that help their agencies grow. https://lnkd.in/e3i_KnB4

There are so many channels to spend precious ad budget on but most organizations are primarily wrapped up in Google and Meta. For good reason, they're big platforms with wide reach. It's easy to get swayed by shiny new platforms and tactics but when is actually the right time to diversify beyond the big two? And how do you ensure you're making the most of your existing channel spend? Watch our latest episode of The Hypothesis to find out. #GrowthMarketing #PerformanceMarketing #MediaMix #AdSpend

Google parent Alphabet Inc. announces Q2 2024 Results: Advertising sales up by 11% to $64.6B. More here: https://lnkd.in/gpqDT_8U Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://bit.ly/3z3M5mI #google | #advertisng | #marketing | #campaign | #alphabet | #adrevenue | #advertisingrevenue | Sundar Pichai

We've all been there - investing in ads but not seeing the returns. At Crosland Digital, we turned our early setbacks into a playbook for success. We specialize in creating Facebook Ads that hit the mark, reaching the folks who are most likely to love what you do. And we keep refining our game to make sure every dollar you spend is a step towards your business goals. Ready to see real growth? Drop a like or comment below if you're all about efficient advertising! 📈💬🚀 Or better yet, hit us up for a free chat. We're all about making your business boom! #EffectiveAds #BusinessGrowth #CroslandDigital

“2 major advertising strategies for building a brand: 1. Capturing in-market demand 2. Creating your own demand #1 is where Google and Meta thrive. You need to "play by their rules", but in return you get predictable cash flow. #2 is the domain of "brand". A lot of different tactics here, with different levels of formality. Costs can be high, and returns can be unpredictable. You need a framework to measure these activities to make sure you're getting any return at all. Capital B "Brands" love #2 and hate #1. Or they want the cashflow benefits of #1 without making any strategic or creative concessions. If you can afford to lose money for 5-10 years, you can focus solely on creating your own demand, exactly the way you want it. If you're bootstrapped, you need consistent strategies for capturing in-market demand. Otherwise, you'll run out of money.” Via Alexandra Greifeld