Travel & Hospitality Industry needs to realize true potential of Artificial Intelligence for big gains

Every year there are a lot of technological breakthroughs that alter and shape all of the sectors. Artificial intelligence, in particular, has been very impactful for every aspect of our lives during Covid-19 crisis. One of the industries that are facing significant changes through this digital transformation is the Travel & Hospitality industry. Nowadays, an AI expert can help a hospitality and travel business reach new horizons that were only possible through machine learning. The operations that have been revolutionized by artificial intelligence are the following:

01. Hotel Bookings

One of the biggest problems that businesses in this sector face is the abandonment of the booking process without making a reservation. Artificial intelligence is offering a tool to change that. A chatbot that utilizes machine learning is available to the customers throughout the whole booking process. The customers can ask any question they want to make their mind. Because this application uses machine learning, even if it is asked a question that it can’t answer, it will be able to do so the next time.

02. Customer Service with Chatbots

Linked to the previous operation, chatbots that use machine learning are nowadays essential for customer service. The booking process is just one part of a hospitality and travel business. However, customers might have more needs. A chatbot that is available to them 24/7 and can answer their inquiries will make their experience even better.

03. Trip Planning Services

A big trend that can be noticed within the travelers is that they would prefer to have their already planned for them. Only artificial intelligence can offer refreshing solutions to this. The prospective traveler chooses among different activity categories, their trip purpose, and their trip style. The machine learning system then offers them personally tailored recommendations, and in some cases even a complete itinerary.

04. Room Service by Artificial Intelligence

The next service in the hospitality sector that the AI has entered is the in-room services. The guests are able to make their inquiries and special requests through this system. This artificial intelligence application can become so distinct that it might even have its own personality.

05. Online Reputation Management

Apart from the services offered, it is important for the company to keep an eye on the reviews left by the customers. People nowadays trust reviews left online and for this reason the company needs to read every single one of them. Consulting an AI system for this task is ideal, as machine learning can simultaneously check on the company’s reviews, and social media, and highlight the customers’ needs. This way they can upgrade the experience they offer, thus generating more profit.

06. Augmented Reality Applications

A specialized application that can prove exceptionally useful to companies in the hospitality industry is the development of augmented reality applications. These apps can engage the guests in unique ways. This type system can enhance the hotel’s pamphlet, by offering specialized information, or can even be used as guide for the guest with plenty of recommendations. They only thing that the guest need to do is download the app on his mobile device and point it to any direction. Augmented reality is only possible through artificial intelligence.

Machine learning is shaping the hospitality and travel industries, offering more personalized and enjoyable experiences to the guests.