This time on the menu: How to bring structure back to the marketing operations of your company

B2B Marketers, we need to talk about simplifying our marketing processes.

That's why we discuss #marketingtrends, #marketingtechnology, and, of course, all things concerning marketing resource management in our newsletter.

So would you like to hear more from the #CMOs, marketing tech experts, etc. out there? Of course you do. Then simply subscribe and stay up to date.

Your marketing department has many responsibilities.

Its main tasks are to tell your company’s story, reach out to potential clients, nurture current customers, and promote your products and services. True. But: Have you ever thought of how to make sure that your efforts are consistent throughout your marketing?

You do need a management system to connect your people, processes, and technology – so you need marketing operations (MOps). Check out this blog post in which we'll dive a bit deeper into the inner workings of MOps and find out how crucial it is for your company’s success.

🎤 Marketing can sometimes get complicated, especially when it comes to specific technology in use for it.

In this entertaining episode with the superb Herbert Horak as guest we're talking to him  about how he juggles all the challenging activities of everyday marketing with the goal to manage them in the most balanced way possible.

Responsible for all the CEE network consisting of 13 countries within the Raiffeisen Bank International, Herbert Horak and his team set the marketing technology network foundation for all those network banks. The goal therefore is to have a common martech stack for all of them, that is to say to harmonize all the processes. Currently, he and his team of about thirty people are still rather in the background, since they are doing a lot of groundwork. Nevertheless, it can already be concluded: Under the radar right now, but there's a lot of exciting stuff coming.

From social media and apps to segmentation and customer experience, marketing has changed tremendously over the past decades. But has it changed that much? In essence, no.

Marketing’s purpose remains the same: to promote goods and services, and sell them to generate revenue.

However, promoting and selling goods or services has become infinitely more complex. While your marketing people remain the most critical element of your marketing effort, using up-to-date processes and technology is the only way to stay ahead of the curve.

In our article on How to Plan Your Marketing Operations, you’ll learn about the three pillars and the key roles of MOps, but also how to strategize and plan your marketing operations.

We wish you a great and constructive rest of the week - and: Despite all the organizational stuff, don't forget about a little creative procrastination! 🤓