TikTok brand spend surges despite potential ban 💸
As the main source of TikTok’s $10bn global revenues, digital advertising on the app has continued to soar despite the threat of an imminent ban in the USA. Pepsi, DoorDash, Amazon and Apple are among the biggest spenders according to data from Sensor Tower.
Group CEO, Ed East, spoke to the Financial Times about TikTok's trajectory, and how brands are reacting to the latest developments.
Monthly News
We engaged the now-late and still-great Emmy-award winning actor and comedian Leslie Jordan to stage a wild, but authentic tour of NYC. Vote for us to win the Instagram Partnership Award at the Shorty's now!
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With the increased emergence of generative AI, BDB CMO, Becky Owen, sat down with The Drum to discuss what this means for virtual influencers; how they can help to broaden brand's creative horizons and the importance of transparency and regulation.
US President and co-founder, Permele Doyle, attended PR Net's 'Future Focus' Summit in NYC. Permele joined a panel of experts to discuss nascent trends across the creator economy, as part of a wider conversation around media, marketing and comms.
BDB Europe has made Campaign’s Best Places to Work in advertising, media and marketing list 2023, after being assessed on everything from business culture, to workplace benefits and DE&I initiatives.
We are proud to announce a new inclusive bank holiday policy, which allows employees to exchange existing bank holidays, largely based on Christian tradition, to observe religious celebrations or events of their choice. Read more in Employee Benefits.
Case Study
Clarks Originals tasked us with inserting the brand back into culture. We curated an always-on influencer squad, who created engaging and inspirational content to achieve brand fame and social growth.
Over a nine month period, we grew Clarks Originals Instagram following by 700K followers from 300K to over 1m, and their TikTok following by over 2M followers from 0 to 2.2M. Read more
What We're Reading
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- How AI is infiltrating influencer marketing
- France moves forward with influencer bill cracking down on risky products and more
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2moWhy the TikTok ban is illegal. #tiktok #tiktokban #freespeech #biden https://youtube.com/shorts/ypX4BKxBHYE?feature=share
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1yWe’ll be clearing the air on this topic for agencies June 27th - try to join us: https://www.airmeet.com/e/398a24e0-c500-11ed-9258-bdd3df472513