Super Charge Your Patient Centricity

Patient centricity is a topic that has been floating around healthcare organizations for the better part of the last decade. It can be simply defined as placing the patient and their needs at the center of everything that is done. While most healthcare companies mention patients in their mission statement or vision, how many really live up to the values, designing and organizing internally to focus on the patient to anticipate and meet their needs?

In our latest ZS Associates European Podcast, my colleagues and I discuss ways to immediately increase organizational patient centricity by defining it internally and aligning to strategic imperatives, identifying opportunities to bring in the patient perspective and measuring the impact through patient-focused KPIs and feedback loops.

Defining what patient centricity means in the organization and align to strategic imperatives. In parallel, identify and remove structural barriers

From R&D throughout clinical development and to downstream medical and commercial activities, it is about keeping the patient in the forefront. Looking at internal organization structures can reveal insight into organizational patient centricity. Are teams organized by brands or therapeutic areas? Are functions integrated or working in silos?

Leadership teams can think critically about how the environment and structures in place are either hindering – or fostering –patient centric outcomes. Applying a Patient Centricity diagnostic can identify organizational barriers and how to overcome them.

Identify opportunities to bring the patient perspective in for immediate impact

By linking patient centricity to strategic imperatives, portfolio and brand teams can use strategic tools like the patient journey to focus their efforts on initiatives and activities that address real patient needs. Product teams can also seek to bring the patient perspective into the forefront by welcoming them into their extended teams in advisory roles throughout the development and commercialization process.

Create feedback loops to capture specific KPIs that link to increasing patient centric outcomes

Feedback loops should capture patient feedback to learn, adapt and incorporate into strategies and tactics to ensure outcomes are ultimately patient oriented. Look to Voice of Patient programs to create ongoing dialogues with patients that can shape wider customer engagement strategies.

To learn more, listen to our latest episode of the ZS Associates European Podcast.