Social Media in the Age of Marketing

Today's Catch: 

Are you posting the right social media content? 

Social media is the perfect platform to expose your brand to potential customers and other businesses. As social media continues to grow, it's crucial to ask yourself if your company is creating the right kind of content to build your brand effectively.

Marketing Strategy

When creating any kind of content, the most important thing is to ensure it aligns with your brand and targets your ideal customer, not just the social media algorithm. You want to produce content that your ideal consumers want to see, content they want to engage with, and content they want to share. For consumers who exercise a great deal of care when purchasing your product or service, you should create highly informational and educational content. Conversely, if your consumers are more casual in their purchasing decisions, focus on entertaining content.

Introducing Hero, Hub, and Help Content

To optimize your social media strategy, consider incorporating three key types of content: Hero, Hub, and Help.

1. Hero Content

Hero content is infrequent, high-quality content designed to be highly visible and generate significant attention. Examples include product launches or collaborations with well-known public figures. This content aims to make a big splash and draw widespread interest.

2. Hub Content

Hub content is regular and repeatable, aimed at building a loyal following. Examples include podcast series, interview segments, or recurring features that keep your audience coming back for more. Consistency is key to maintaining engagement with your audience.

3. Help Content

Help content addresses consumer questions and is typically search-driven. This type of content establishes your brand as an authority and builds trust. Examples include how-to guides, FAQs, and informative blog posts that solve common problems or answer common questions.

By diversifying your social media strategy with Hero, Hub, and Help content, you can create a well-rounded presence that attracts, engages, and retains your ideal consumers. Make sure your content is aligned with your brand values and resonates with your target audience to maximize its impact.

Jelly-licious News:

We have an exciting event coming up at Kiln next week! Join us as we discuss how you can Brand, Build, and Grow your business. Our summer event promises to be both fun and enlightening.

Event Details:

• Date and Time: Wednesday, June 26th, from 6 PM to 8 PM
• Location: Kiln in Provo, 412 W Rivers Edge Dr, Provo, UT 84604

Enjoy expert insights, networking opportunities, and a fun, relaxed atmosphere. This event is perfect for both startups and established businesses. Come meet other amazing businesses and enjoy some refreshments while you're at it.

Don't miss out!

RSVP through this link We look forward to seeing you there!

Deep Dive Digest

Is your company looking to rebrand?

At Big Red Jelly, we offer effective strategies for a smooth transition, ensuring your brand’s image and message align with its values and target audience. In today’s fast-paced business world, staying relevant is key. Rebranding, when done right, can breathe new life into your brand, unlock new markets, and position your company for growth.

We understand that rebranding is challenging, and we're here to help. Learn how to assess the need for rebranding, define a new brand identity, and execute a seamless rollout. Ready to take your brand to the next level? Dive into our expert tips and avoid common pitfalls to ensure your rebranding success.