Snapchat Surpasses 400 million Daily Active Users & Instagram Starts Testing 'Nearby' Stories
Here's the latest in culture, news, and updates from the world of social media. Carefully curated by the social superstars at Hey Honey.
X confirms two new premium subscription tiers
Musk has officially announced that X is introducing new premium subscription tiers. One tier will be more affordable than the existing $8 per month plan but will retain ads, while the other will be a pricier option with an ad-free experience. In response to an EU Court ruling, both X and Meta are exploring ad-free options, and TikTok also testing an ad-free tier.
Instagram is testing a new 'Nearby' feed for Stories
Instagram is testing a “Nearby” feed for Stories, a concept influenced by TikTok's local content strategy. This feature highlights public content from users and businesses in the viewer's vicinity. TikTok's success with a similar approach in its Chinese version has raised expectations for in-app commerce expansion. By introducing a Nearby feed, Instagram aims to stay ahead of TikTok.
TikTok releases insights on the gaming community
TikTok has shared two new reports, highlighting the platform's significance for gaming marketers and the growing TikTok gaming community. The first report underscores the importance of community in-game marketing and reaching players where they spend the most time, with TikTok emerging as a key platform for this purpose. The second report delves into gamer behaviors on TikTok, providing insights on how to connect with this audience.
Snapchat surpasses 400 million daily active users
Snapchat has reached a milestone of 406 million daily active users, marking a 12% year-over-year growth. The platform continues to attract younger users due to its privacy-focused approach. Users are spending over 200% more time on Spotlight content, indicating potential for Snap-specific programming. The AI-powered chatbot “My AI” is engaging over 200 million users, with sponsored links in testing to expand ad reach. Q3 revenue has returned to positive growth, driven by better ad targeting and new ad products.