Sitecore Updates Simplified

In today's challenging economic climate, we understand the pressure you're under to stand out in an increasingly competitive B2B market. The digital experiences you offer are crucial to differentiating your brand. To truly excel, especially in tough times, you need a DXP tool that covers all bases. It should enable large-scale personalization, boost creativity and efficiency in delivering experiences, and simplify the creation of seamless digital interactions. Investing in the right DXP tool can make all the difference, helping you navigate economic uncertainty while staying ahead of the competition.

Understanding the customer journey is crucial for the digital success of your brand. Knowing how customers interact with your brand at every touchpoint allows you to tailor experiences that resonate and engage effectively. In line with this, the leading DXP platform, Sitecore, is once again delivering enhancements and improvements to make crafting exciting digital experiences easier. These updates include new features designed specifically for developers and marketers, empowering them to create exceptional experiences that drive and optimize modern digital journeys. By leveraging Sitecore's latest advancements, you can gain deeper insights into customer behavior and create more personalized, impactful interactions. 

#1 Personalization in its prime:  

Personalization arguably is the most crucial element of a digital experience, and the numbers speak for themselves.  

72% of B2B customers expect fully/mostly personalized content when using products and services – Adobe 

Sitecore’s latest updates make personalization a breeze; here is what is new:  

New methods for assigning guests to Sitecore Personalize experiments  -

1. Sitecore Personalize now offers Unique and Universal assignment methods for classic A/B/n experiments, enhancing flexibility and control over guest assignments to improve experiment effectiveness. 

1. The Unique method swiftly assigns guests to variants, ensuring random allocation even when multiple tests are ongoing simultaneously. 

1. In contrast, the Universal method provides precise control, which is especially beneficial for parallel tests or for creating exclusivity between experiments. With the Universal method, experiment traffic is distributed across numbered buckets, ensuring consistent assignments for guests across experiments using this method. 

Explore how you can leverage these new features to improve your digital transformation journey:

#2 Easy creation and maintenance – the low code / no code way 

A leader in trend adoption, Sitecore prioritizes the low code/no code trend poised to change the landscape of software development with this update.  

Now, it is even easier and faster to create new experiences within XM Cloud Pages. Designers and administrators’ users can independently work on creating new experiences and page designs with less developer intervention: 

• In Templates mode, use the WYSIWYG editor to create partial designs. 
• and then use partial design to create page designs. 
• Assign data template to the page design and publish. 

Low-code Styling Feature added to XM Cloud Forms 

• The much-awaited SaaSified version of Sitecore forms released early this year and has already begun enhancing. Styling a form is a need for every marketer; XM Cloud forms now provide a low-code capability to create stylized forms without much intervention from developers. This is a great way for editors and administrators to ensure that all the forms are on-brand. 

#3 Powering creativity at scale with Gen AI  

Generative AI is the real game-changer here, though. It's like the secret sauce to jazz up customer experiences in a flash, meeting the demand for smart and engaging digital interactions. According to a recent Sitecore survey, about 79% of respondents report AI among their top martech investment priorities.  

• Gen AI Content Generation in Sitecore Content Hub ONE: Keeping up with the need to produce content rapidly and allowing for a faster and more efficient creation process, Sitecore Content Hub ONE now allows content creators, editors, and managers to produce high-quality content that aligns with a specified tone of voice and personalized messaging. 

Learn how to unlock your marketing potential with the new updates:

#4 No More Silos 

Additionally, Sitecore launched the Sitecore Common Audit Log, a groundbreaking service that meticulously records the actions taken by team members within Sitecore CDP, Sitecore Connect, and Sitecore Personalize platforms. 

These audit logs are invaluable for comprehending activities across applications in the ecosystem. With the inclusion of the Webhook REST API, users can effortlessly transmit all audit logs to a designated endpoint, such as a security information and event management system, facilitating in-depth log analysis and insights. 

Stay tuned for more information on Sitecore updates, and contact our Sitecore experts today to unlock the full potential of these innovations and propel your digital transformation journey forward.