Selling a Martech or Adtech platform is the easy part... ADOPTION is the key to success

Kevin Akeroyd Kevin Akeroyd

Kevin Akeroyd

Published Dec 12, 2016
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http://www.aberdeenessentials.com/cmo-essentials/reference-stack-pr-communications-earned-media/


Max Shapiro

Super Connector | helping startups get funding and build great teams with A Players

1y

Kevin, thanks for sharing!

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David Krauss

B2B SaaS Marketing Executive | Product Marketing | FinTech | ERP

7y

Great vision as always Kevin Akeroyd - will be exciting to see how Cision Cloud can disrupt the earned media space, just as was accomplished with Oracle Marketing Cloud for paid/owned. Here’s to the ‘stickiness’ and power of (the right) platform.

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Niclas Ramon Staberg

GTM & Customer Success at Verdane

7y

It's all about the Customer Success ... :)

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Richard Samuels

Enterprise Account Director @ NICE Ltd | Insurance and Retail/FMCG

7y

Interesting read and I'm still amazed that some SAAS companies are not doing this

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