Riyadh: Lights, Sound, Action! Avengers, IMAX, VOX!

Watching Avengers in our first VOX IMAX in Riyadh, Saudi Arabia on April 30th and within days from its US release was a special and unforgettable moment. A moment shared with many excited fans, proud citizens and enthusiastic movie lovers from across the Kingdom. The hundreds of them who attended the red carpet screening that evening as well as the millions who lived the moment digitally on social media. The atmosphere all over the country was truly electrical.

I’ll forever remember that moment as the start of an exciting journey to bring the VOX unique brand of cinematic experience to Saudi Arabia. We started in Riyadh, will soon open in Jeddah and will strive to be in every major city within 24 months. Our ambition is to build at least 600 screens entertaining more than 40 million customers annually and cementing our position as the region’s favorite cinema experience.

I hope I’ll one day look back at this moment and proudly declare that it ushered a renaissance of Arab film. The growth of cinemas in Saudi will offer enough screens and generate enough box office revenues to finance a sustainable slate of good quality Arab films. And perhaps one of them will be good enough to win the first Arab Oscar.

Till then, here is to many more memorable VOX moments to come!