Provide information now to be ahead of the market

Being open and providing full information on facilities is common sense - but the reluctance to show either details or pictorial information continues widespread in accommodation providers. 

Written by  Richard WhittleSunday, 01 November 2015 20:44

Pursuing the Purple Pound: How embracing the emerging disability market is good for business

In recent years we have witnessed the rise of the 'pink pound', the 'grey dollar', and the 'green dollar', and financial forecasters are now looking to what might be dubbed the 'disability dollar' or the 'purple pound' as an important market for businesses to explore.

This is an exciting time for businesses embracing the emerging disability market, and the following key points are discussed in more detail in the body of the article.

The Take-Away

• The disability market (people with disabilities) and their loved ones with an emotional investment in disability equality already represent 53% of the global marketplace.
• This market is set to grow and become more influential as the baby boomer generation reaches an age where 51.8% of people are living with a disability.
• The disability market remains relatively open, with little market space claimed so far.
• Disability equality law presents an opportunity for market growth, rather than just a necessary cost of doing business.
• By taking a proactive approach to the disability market, businesses can reduce overall costs of compliance, capture a significant market share, and can develop competencies and foster innovation that leads to long-term market success.