Out-of-home Advertising Market Growing Popularity and Emerging Trends in the Industry

Latest added Out-of-home Advertising Market research study by AMA Research offers detailed outlook and elaborates market review till 2027. The market Study is segmented by key regions that are accelerating the marketization. At present, the market players are strategizing and overcoming challenges of current scenario;

Some of the key players in the study are:

JCDecaux (France)

Clear Channel Outdoor (United States)

Focus Media (China)

Straer (Germany)

Lamar Advertising Company (United States)

oOh!media (Australia)

Outfront Media (United States)

Daktronics (United States)

Times Innovative Media Private Limited (India)

Global Out of Home Media (South Africa)

Out-of-home advertising (OOH refers to advertising that reaches consumers outside their homes. These ads are part of an above-the-line advertising approach that is mostly non-targeted and has a broad reach. The primary goal of out-of-home advertising is to raise brand recognition, reinforce, reassure, or drive someone to a product or service. It's a shotgun marketing strategy in which a company prioritises brand recognition and engagement over conversion rates. When a business takes advantage of the seventy percent of customer time available to publicise its goods, it is known as out-of-home advertising. Outdoor advertising used to be limited to billboards and other forms of print advertising, but the footprint of outdoor advertising is expanding every day, with new inventory for advertisers to fill. Nowadays it encompasses dynamic content on digital screens in typical large banner locations such as bus stops, petrol stations, airport terminals, shopping center kiosks, train platforms, and even the sides of buses. In general, OOH media opportunities exist anywhere consumers can interact with branded content in public.

Influencing Trend: Growing Prevalence of Interactive and Engaging Communication

Rise of Specialist OOH Networks

Challenges: High Competition among Established Players

Opportunities: Increased Usage of Public Transport

Rise of Smart Cities

Market Growth Drivers: Growing Infrastructure and Consumer Marketing

Advent of Digital Out-of-home Advertising

The Global Out-of-home Advertising segments and Market Data Break Down by Type (Billboards, Street Furniture, POS Displays, Bus Shelters, Kiosks, Telephone Boxes), Services (Creative, Content, Media, Measurement), Type (Digital OOH, Programmatic OOH, Printed OOH), End Use Vertical (BFSI, IT and Telecom, Automotive and Transportation, Education, Entertainment, Healthcare, Consumer Goods and Retail, Government and Utilities, Others)

Presented By

AMA Research & Media LLP